B2C Digital Marketing Manager - Acquisition & Retention (Europe)

2020-09-29 13:59:002020-12-27Digital Recruitment Company
Job TypeCareers
AreaLondon, United KingdomWork From Home, United KingdomLondonUnited Kingdom
SectorMarketing and Sales JobsStrategy
Start DateASAP
AdvertiserRosie Whelan
Job Views930
B2C Marketing Manager - Acquisition and Retention (Europe)
Job Type: 
Salary: £60,000 + Package & Bonus
Location:London & WFH 
Consultant:Rosie Whelan

The Organisation:
Digital Recruitment Company is currently working with a global blue-chip health provider who are looking to continue the fast-paced growth of their global digital department. They provide products and services worldwide to people who want access to premium health and care at home or as they study, live, travel or work abroad.

The Role:

This exciting role will be focusing on the delivery of business to customer (B2C) direct acquisition and retention marketing activities across Europe. The role will partner the wider team which includes B2C Marketing Manager and EEA Marketing Executive.
Main Responsibilities:
  • Co-own the 18-month full channel marketing plan for the B2C segment within the UK/ROW region (Direct Individual Sales)
  • Plan and primarily execute the digital elements of our multi-channel marketing campaigns to drive acquisition - deliver on key KPI’s such as lead volume, lead quality, revenue and return on marketing investment
  • Management and optimisation of all digital channels including PPC, Affiliates/Partners, Paid Social, Display, and Remarketing – this includes managing media plans, creating assets, developing appropriate landing pages, and ensuring all are approved within the formal sign-off system.
  • Manage the day-to-day and monthly digital planning to hit lead and commercial targets, working with our digital agency to optimise spend and results
  • Identify and own marketing initiatives for improving the prospect journey and customer experience, working closely with Sales teams
  • o   Review and improve the prospect customer journey from digital asset (creative or copy) to landing page/main website, through to becoming a sale
  • o   Create a broad set of both online and offline marketing assets to support the direct Sales teams to drive category awareness including sales aids, sales brochures, sales emails used during sales process, rate increase/decrease emails etc.
  • o   Develop and manage the automated email Lead Nurture strategy to improve conversion from lead to sale
  • o   Plan and execute marketing activities to support customer retention, to meet key KPI’s to support business metrics such as customer volume and value retention targets including management of the retention toolkit and key engagement touchpoints
  • Create and tailor messaging and marketing materials for key target High Net Worth audiences in the UK, working with the Proposition team, creative agency and studio to maintain and improve them
  • Manage agency relationships including digital agency with weekly, monthly and quarterly reviews.
  • Prepare monthly or quarterly reports to the business on the progress of direct individual performance (new business and retention) vs targets, and make growth and development opportunity recommendations
Ideal Candidate:

  • Experience marketing in a B2C environment, using multiple channels including online with offline channels
  • Business experience which should include developing and launching marketing campaigns, ideally within a global environment
  • Has experience working client side in digital marketing and managing online marketing activities to a budget
  • Experience of operating in a regulated industry; specific experience in healthcare, or insurance will be highly advantageous
  • Understanding of the buying behaviour of businesses, including knowledge and understanding the broker/intermediary market
  • Strong interpersonal skills with a challenging and persuasive manner, to win and maintain the respect of colleagues across the business at all levels;
  • Solid analytical and numerical skills
  • Advanced PC skills, including Acrobat, Excel, Word and PowerPoint
  • Very high standard of written and spoken English and proven copy writing experience
  • Ability to work with prospect management tools (for example HubSpot) to analyse and report data to the business
  • Experience and knowledge of HNW audience is desirable
  • In depth understanding and knowledge of Private Medical Insurance or International Private Medical Insurance is advantageous
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