Performance Lead

2022-05-19 13:19:022022-08-16Digital Recruitment Company
Job TypeCareersInterimOther
AreaLondon, United KingdomLondonUnited KingdomLondon
SectorOtherMarketing and Sales JobsProject ManagementSEO and Search JobsTechnical and Development JobsPR and Communications JobsClient ServicesStrategy
Salary£70,000 - £75,000
Start Date
AdvertiserMags Rendle
Telephone+44 (0) 203 640 2133
Job Views271

Head of Digital Marketing and CRM

ob Type:         12 months maternity cover
Salary:            £70,000 - £79,000 + Generous bonus
Location:        London Hybrid/WFH  3days a week in the Office
Consultant:    Mags Rendle
DRC are delighted to be working once again with the world's leading Insurer and Asset Manager. They have more than 100 million private and corporate customers in more than 70 countries and are recognised as one of the industry leaders in the Dow Jones Sustainability Index.

Caring for their employees, their ambitions, dreams, and challenges is what makes them a unique employer. They believe in an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for their customers and the world around us.

The Role
As Head of Digital Marketing and CRM, you will take the lead in developing successful, long-term digital and direct marketing acquisition strategies for the company. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.                                                                                               

Main tasks

Digital and Direct Marketing responsibilities include:

  • Constantly optimising digital marketing strategy to drive engagement at every step of the funnel, across channels and contributing to business growth, including: SEO/SEM, leveraging first party data, marketing automation, social media and display advertising campaigns.
  • Measuring and reporting on performance of all marketing campaigns and assessing these against goals (ROI and KPIs).
  • Preparing and managing team budget.
  • Identifying trends and insights and staying up to date with digital technology developments, testing and learning new approaches and optimising spend and performance based on the insights
  • Managing prospecting plan, forecasting sales performance, and acting proactively to increase our market segment
  • Liaising with Product, Brand, Content & Social, Telemarketing and Sales directors to increase client satisfaction through cohesive strategies
  • Brainstorming new and creative growth strategies and campaign tactics

CRM Responsibilities include:
  • Championing and identifying opportunities to add value to the business
  • Segmenting data to support insights into marketing campaigns
  • Providing quality campaign data
In addition, the Head of Digital Acquisition and CRM will be managing, developing, and motivating a team of three to achieve goals.

Leadership Behaviours                                                                                  
  • Credibility, gravitas, maturity, professionalism                            
  • Proactive                                        
  • Communicates effectively across full spectrum: employees, sr. management, external stakeholders
  • Networking, relationship building - internal, external
  • Forward thinking - vision"                                                                                 

Key Performance Indicators                                                                                                   
  • Achieve targets for new business:
  • Digital and direct marketing leads, conversion rates and revenue generated
  • ROI (cost per lead, cost per deal) and team budget allocation
  • Delivery of operations respecting time, budget, and quality constraints
  • Use & engagement levels of the CRM system
  • Data Quality
  • Innovative technologies brought into the business
  • Quality of content         

Complexity requires   
  • Ability to understand, engage with and manage multi-faceted teams at a high level to  ensure delivery of growth objectives.
  • Change management: promoting new ways of working                                                                                                                                                                                      
Typical Functional Skills / Experiences

  • Proven experience as a senior digital marketing professional managing a team
  • +6 years Digital marketing
  • Master’s degree in a relevant field or equivalent experience
  • Highly motivated, hands-on, can-do attitude, enthusiastic and passionate about Digital channel
  • Proven experience with SEO/SEM, Google Analytics and Digital Marketing best practices
  • Strong project management and communication (written and verbal) skills
  • Demonstrable experience in designing and implementing successful digital marketing campaigns (including experience with marketing automation and nurturing programs).
  • Strong understanding of how all current digital marketing channel’s function
  • Solid knowledge of online marketing tools and best practices
  • Excellent analytical and project management skills
Why Apply
This is a company who care about your wellbeing and want you to enjoy your job while growing your skills and experience. As such they offer a great benefits package that includes competitive salary, bonus, hybrid working, 25  days holiday rising to 30.

They believe in an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for their customers and the world around us  .

What Next
Do you want to know more and discuss the company opportunity, and their benefits further?  Apply below and Mags Rendle will be in touch to answer all your questions.
The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.
To apply for this role please contact us at:
Mags Rendle
0203 640 2133
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Mags Rendle
Senior Recruitment Consultant
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0203 640 2133
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