Senior B2B Marketing Manager

2022-04-12 10:37:582022-07-10Digital Recruitment Company
Job TypeCareers
AreaLondon, United KingdomWork From Home, United KingdomLondonUnited Kingdom
SectorMarketing and Sales JobsClient Services
Salary£60,000 - £70,000 + bonus & Share Options
Start Date
AdvertiserToby Day
Job Views166
                                                                        A picture containing textDescription automatically generated                                                                                                                       
Senior B2B Marketing Manager
Job Type: Perm
Salary:£60,000 - £70,000 + bonus & Share Options
Location:Flexible Working
Consultant:Rosie Whelan
The Digital Recruitment Company is working with an equity crowdfunding platform for entrepreneurs and growing companies to connect with potential investors. Dedicated to helping UK-based entrepreneurs raise finance to start or grow their business. They have over 1millin investors and helped 1000+ businesses.
The Role:
Reporting directly to our Head of B2B Marketing, this is an exciting opportunity to join the team in a critical role as a Senior B2B Marketing Manager.
Working with senior members of the team, you will support the execution of B2B go-to-market strategy. This role's primary responsibility is to ensure the commercial team are fully equipped to identify, attract and convert new business through effective sales enablement initiatives, processes and collateral. Alongside this, you’ll also be responsible for the coordination of partnership marketing programmes and initiatives.
A clear understanding of sales and experience in a B2B marketing role is vital, as this role will define and deploy sales enablement content, processes, practices and tools to optimise sales results and productivity.
Your Responsibilities:
  • Working directly with senior members of the commercial team to understand, develop and facilitate
  • initiatives their teams require to be successful
  • With support from the wider marketing & design teams, you will be responsible for the creation, optimisation and management of sales collateral to support our sales team and external referral partners
  • Taking ownership of sales enablement metrics
  • Drive adoption among the sales team of sales enablement tactics, processes and collateral
  • Defining, implementing and training the team on best practice for using sales enablement collateral
  • Supporting the execution of any partnership marketing programmes with the support of the wider marketing team
  • Supporting the Head of Business Development with the team’s training requirements including the development and delivery of training sessions and materials
  • Working closely with the Business Development Team to enhance and support the sales process, including providing ad-hoc support on meeting preparation and follow up
  • Taking ownership of the execution of activity to drive, nurture and convert Marketing Qualified Leads (MQL)
Skills & Experience:
  • Experience in working in a B2B sales enablement role
  • A demonstrable understanding and empathy for sales
  • Proven examples of how to make content consumable and usable in a sales process
  • Analytical skills and a drive to track, report and improve on sales enablement metrics
  • Experience of using Salesforce
  • The ability to thrive in a fast-paced environment
  • A natural drive to innovate and improve
  • Excellent verbal and written communication skills
  • Highly organised and methodical, with an eye for detail
  • Excellent project management skills, with the ability to handle multiple priorities and stakeholders simultaneously
The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.
To apply for this role please contact us at:
Rosie Whelan
0203 640 2133
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