Digital Marketing Manager

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2022-03-27 18:03:461970-01-01Digital Recruitment Company
Job TypeCareersOther
AreaLondon, United KingdomLondonUnited KingdomLondon
SectorOtherMarketing and Sales JobsProject ManagementSEO and Search JobsTechnical and Development JobsPR and Communications JobsClient ServicesStrategy
Salary£45,000 - £55,000
Start Date
AdvertiserMags Rendle
Telephone+44 (0) 203 640 2133
Job Views381
Digital Marketing Manager
Job Type                  Permanent
Salary:                      £45,000 - £55,000 DOE
Location:                  London - 1 day WFH to begin with, with a move to 2 days when fully onboarded
Consultant:              Mags Rendle
The Company

The Digital Recruitment is recruiting for a Digital Marketing Manager to work for a first-class private woman’s health practice led by a team of top Consultants offering daily appointments to women across the city from London's top private hospitals. This is an exciting time to join this rapidly growing Healthcare company who will support and encourage you to perform to your full potential.
The Role

The practice undergoes double digit growth each year. There is significant resource spent in marketing to continue to deliver growth and as such this is a crucial role in the practice.  The role is for a Marketing Manager with a broad range of skills who is not only able to support the COO in the marketing of the practice but also work autonomously on different projects.

The role will likely be based at both of their clinic locations, with the opportunity to work from home as well, and would suit someone with digital marketing and / or performance marketing experience. The ideal candidate will be ambitious, keen to develop and grow with the company on our journey.

Key responsibilities
  • Define and manage the overall marketing plan to deliver results to drive the business requirements
  • Manage PPC channels (either directly or through third parties) and SEO
  • Identify, test and scale growth initiatives to attract new patients
  • Maintain the company website, which includes creating and posting content, image creation, identifying requirements for new pages, blogs, tools/widgets and new technological updates
  • Manage and provide input into the redevelopment of the website
  • Work with consultants and the Medical Information Lead to create content for the website and the social media channels
  • Manage our social media channels, including creating and posting content
  • Monitor, maintain and develop the third-party profiles
  • Take control of our internal marketing, such as letterheads, business cards, booklets, notices etc
  • Lead the GP outreach programme and represent the company at any events
  • Oversee various ad hoc campaigns; particularly the organisation of small annual campaigns at Christmas and for charity / fundraising
  • Responsibility for performance management and keeping track of reviews of the practice
  • Prepare reports and review analytics
  • Responsibility for email marketing and CRM
Required Qualities & Skills:
  • Must be proficient in working with data, especially as the following are key parts of the role:
    • Ability to review analytics / tools to find valuable insights (e.g. identify keywords for SEO and search terms for onsite blog articles)
    • Ability to review PPC campaign data analytics to find insights and troubleshoot
    • Ability to use SEMRush, Google Tag Manager, Google Analytics, Google Adwords and Facebook Ad manager, Google Data Studio and Excel
  • Must have three years of marketing experience, preferably in a high-end market or healthcare, and a focus on digital marketing
  • Must have knowledge of new tools in the marketplace
  • Must have managed websites, preferably using Wordpress
  • Must be able towork well in a fast-paced environment and have good attention to detail
  • Must have a can-do attitude and be a team player, which is extremely important as we are a small fast growing family practice, which sometimes means pitching in and doing jobs outside of core remit (don’t worry, you won’t be asked to do anything you aren’tqualified to do!)
Why apply
Whatever your long-term career ambition, you will be joining a company who will provide you with the flexibility for you to develop your career.  They offer a supportive and welcoming working environment, including hybrid working. They will take your career seriously to enable you to be the best you can be.Apply below and I will be in touch to discuss the company, the role and opportunity with you further. 
The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.
To apply for this role please contact us at:   
Mags Rendle 
0203 640 2133
Job TypeClear
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Mags Rendle
Senior Recruitment Consultant
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0203 640 2133
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