CRM Executive

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2022-01-11 16:23:171970-01-01Digital Recruitment Company
Job TypeCareersOther
AreaLondon, United KingdomLondonUnited KingdomLondon
SectorOtherMarketing and Sales JobsSEO and Search JobsClient ServicesStrategy
Start Dateasap
AdvertiserMags Rendle
Telephone+44 (0) 203 640 2133
Job Views224
 CRM Executive 

The Organisation:

I am delighted to be recruiting for a CRM Executive for a diverse, global financial services company. Using  a unique mix of digital platforms, end-to-end clearing, and execution services they provide access to 36 derivatives exchanges, hundreds of foreign exchange markets, nearly every global securities marketplace and several bi-lateral liquidity venues.  They deliver this access with support throughout the entire lifecycle of a trade – from consulting and intelligence to post-trade clearing, custody, and settlement, enabling clients to use the global markets network to achieve their business goals through one trusted partner.
The Role:
  • Execute CVM strategy for allocated brands, working closely with regional teams to implement campaigns focusing on the following client lifecycle areas:
  • Conversion
  • Retention
  • Churn Prevention
  • Reactivation
  • Upsell / Cross Sell
  • Develop and implement client communications and promotional activities that increase client engagement across any client touchpoints, including:
  • Email
  • SMS
  • Push notifications
  • Webinars
  • Seminars/Live Events
  • In-platform/My Account messaging
  • Develop communications campaigns working with CVM team and regional marketing team
  • Brief Content and Design team for delivery of required campaign assets, ensuring content is aligned to campaign objectives, is accurate, on time, compliant, on brand, translated (where required) and signed off by all relevant stakeholders as per process.
  • Work with the Insights team and regional leads to develop a framework for regular reporting and monitoring of KPls and campaign performance
  • Take responsibility for ensuring a deep understanding of regulatory requirements relating to brand and campaign communications
  • Ensure all activity is tested and optimised against targets and fed into regional team optimisation workstreams.
  • Work with Senior Manager and Private Client (HNW) teams to develop loyalty and rewards programs to deliver retention rates within high value segments including:
  • Rebates/Incentives.
  • Hospitality/Live Events.
  • Manage all client touchpoints in a structured and measurable manner by collaborating with global and regional stakeholders, including:
  • Client Management
  • High Net Worth/Private Client Teams
  • Sales
  • Customer Experience
  • Product
  • Platform
  • Risk
  • Trading
  • Legal
  • Compliance
What we’re looking for:  
  • Appropriate CRM experience at a similar level within e-commerce led organisations preferably in the financial, trading spread-betting or online gambling sectors.
  • Proven track record of delivering CRM campaigns and journeys that improve client retention and LTV.
  • Good experience with CRM tools – Salesforce, Marketing Cloud, Automation Builder
  • An understanding of the motivators of the target market.
  • Excellent attention to detail.
  • Results driven/commercially orientated.
  • Customer centric.
  • Proactive and goal orientated.
  • Ability to work to tight deadlines, drive projects and to prioritise effectively.
  • Ability to develop effective long-term working relationships both within the department & across departments and at all levels within the organization.
  • Experience of creating compelling campaign proposals and presenting results.
Why you should apply: 
Apart from an excellent benefits package upon joining, this business will go that extra mile for their people. They offer a work environment which is fast moving and supportive, giving you the chance to use your skills and develop new ones within a high-profile organisation.
What next
Curious to know more and discuss the opportunity further?  Apply below and Mags Rendle will be in touch to answer all your questions. 
The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.
To apply for this role please contact us at:
Mags Rendle
0203 640 2133
Job TypeClear
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Mags Rendle
Senior Recruitment Consultant
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0203 640 2133
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