Digital Marketing Manager - Brand & Lead Generation

2021-11-30 14:28:242022-02-27Digital Recruitment Company
Job TypeCareers
AreaLondon, United KingdomLondonUnited Kingdom
SectorMarketing and Sales JobsSEO and Search JobsStrategy
Start DateASAP
AdvertiserRosie Whelan
Job RefRW - DMM
Job Views141
Digital Marketing Manager - Brand & Lead Generation 
Job Type
: Permanent
Salary: DOE
Location: East Croydon 1 a week & WFH
Consultant: Toby Day
The Organisation:
We are working with a fast growing professional marketing visual content company working for estate agents to produce profession photos, videos, virtual tours etc of their properties. They are revolutionising property marketing, with guided virtual viewings, 360° tours with Matterport technology, game-changing professional photography and floorplans, photo enhancement and video trailers.
The Role:
This Digital Marketing manager role sits within the Marketing Communications team and will help drive the transformation of our digital marketing programmes. The role with work with the CMO to lead and manage our presence across key digital channels, with a particular focus on our website.
By nature, the role will require B2B experience, and an understanding of B2C. 
While the role will bring pivots, agile-thinking and plenty of variation, it involves the following key result areas:
  • Digital Communications
Run and manage high impact outbound lead generation campaigns across all relevant digital channels.
  • Paid search:
Setting up, managing, analysing, and optimising paid search campaigns, as appropriate.
  • Website:
Ensure our website is easy to navigate for all audiences, with a great UX and UI 
  • SEO:
Elevate our SEO to be best-in-class, while complementing paid-for activities and focusing on conversion
  • Analytics:
Manage Google Analytics to help us understand the complete end-to-end journey of our website visitors, and ensuring all reporting informs and educates to continually improve all areas of the site and content on it
What we’re looking for:  
  • Minimum of five years' digital marketing experience
  • Experience of working as part of a Team, and often with your own initiative as well
  • Previous experience working in B2B required, and both B2C and B2B2C environments desired (but not essential)
  • Excellent working knowledge of paid media management alongside email marketing, social media marketing and webinars
  • Extensive experience working on website back-ends and Content Management Systems 
  • Experience of Google Analytics (or similar) is essential
  • Demonstrable experience of improving website performance, and increasing the quality (and volume) of website sales leads
  • Commercially-minded, with a strong focus on KPIs, performances analysis and delivery - this role is passionate about supporting the business to grow sales
  • Skilled at aligning strategic thinking, innovation and creativity with tactical outputs and deliverables
  • Be a critical thinker with strong problem-solving skills
  • Experience of monitoring and assessing campaigns, and measuring the ROI of campaigns
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