Product Marketing Lead

2020-12-15 11:51:582021-03-14Digital Recruitment Company
Job TypeCareers
AreaLondon, United KingdomWork From Home, United KingdomLondonUnited Kingdom
SectorMarketing and Sales JobsTechnical and Development JobsStrategy
Start Date
AdvertiserToby Day
Job Views695
Product MarketingLead
Job Type: Perm
Salary: £70,000 - £75,000 plus package & 10% Bonus
Location: London / WFH 2-3 days a week
Consultant: Toby Day
We are working with a world's leading multibillion research, data, and insights organisation. They offer the most complete view of consumers – the way they live, shop, vote, watch and tweet – in over a hundred countries worldwide and over 11,000 staff they are investing huge opportunity of growth into their martech platforms.
The role:
The Digital Product Marketing Lead for client platform develops and executes a state-of-the art digital marketing strategies for our new digital platform, powered by our proprietary AI predictive and prescriptive recommendation engine. This includes in and out of-product marketing to drive leads, rapidly expand product adoption, and secure retention and loyalty.
You will have expansive knowledge of working in a software company with experience of owning working alongside Product, Commercial and Marketing teams to develop the afore mentioned strategies and driving execution through internal and external partners.strategic vision to articulate go-to-market strategy, and the “do-what-it-takes” mindset to manage a cross-functional team of senior stakeholders to drive execution
  • Together with the Head of Platform Marketing, develop end-to-end marketing plans to drive prospects through the funnel from awareness to sales conversion or upsells. Leverage marketing team and partners for support in the execution.
  • Align with product team on customer communication and acquisition tactics to bring more and better prospects to our marketing funnel and enhance the up/cross selling tactics
  • Strategic planning of the Integration of communication channels with our Marketing Automation tool (HubSpot) or other platforms required to build out a great end-to-end customer experience along the full customer lifecycle.
  • Working with the wider Platform Marketing team to define marketing program KPIs; regularly track results and provide updates to business stakeholders; use campaign, pipeline, and bookings data to identify trends and opportunities.
  • Working with sales and marketing colleagues to define clear campaign and channel expectations to measure success and grow revenue
  • Planning, managing and developing customer acquisition channels, devising highly creative digital campaigns and using new technologies to achieve growth for the product
  • Define digital marketing technology requirements, from campaigns to channels
  • Develop and maintain a deep understanding of the market(s), competitive landscape and target customer segments.
  • Own and articulate compelling product positioning through all internal and external communication channels, including: sales training, customer communication, marketing channels incl. website, conferences (webinars, industry events and other avenues.
  • 4+  years of product marketing experience, with a preference in Software, self-service, technology and B2B enterprise products.
  • Vast experience with Marketing Automation technology (HubSpot, Marketo or similar)
  • Proven track record of working closely with Product teams to develop digital strategies to mirror the customer journey through the product
  • Proven track record of supporting high user adoption in year 1
  • Proven understanding of both In and Out of Product digital channel messaging strategies
  • Proven track record of driving product growth.
  • Strong analytical skills
  • Comfortable working in fast-paced, high-growth environments.
  • Ability to grasp new technical concepts quickly.
  • Proven ability to prioritize and meet deadlines without sacrificing quality.
  • Strong written and oral communication skills; English fluency.
  • Experience creating organizational alignment.
  • Experience driving business growth and building relationships with C-level stakeholders.
  • Experience in cross-collaborative stakeholder management.
  • Ability to work well with a team.
The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.
To apply for this role please contact us at:
Toby Day
+44(0) 203 640 2133
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