Global Head of Product Marketing

2020-12-15 11:50:542021-03-14Digital Recruitment Company
Job TypeCareers
AreaLondon, United KingdomWork From Home, United KingdomLondonUnited Kingdom
SectorMarketing and Sales JobsProject ManagementTechnical and Development JobsStrategy
Start Date
AdvertiserToby Day
Job Views934
Global Head of Product Marketing
Job Type: Perm
Salary: £90,000 - £100,000 plus package & 15% Bonus
Location: London / WFH 2-3 days a week
Consultant: Toby Day
We are working with a world's leading multibillion research, data, and insights organisation. They offer the most complete view of consumers – the way they live, shop, vote, watch and tweet – in over a hundred countries worldwide and over 11,000 staff they are investing huge opportunity of growth into their martech platforms.
The role:
As Head of Marketing, you will have expansive knowledge of working in a software company with experience of owning GTM strategies including sales enablement, launch and user adoption of tech products
  • Work with Senior Leaders from Marketing, Commercial and Product to own the marketing strategy and activation globally, defining KPIs for each marketing activation and ensuring ROI
  • Promote the vision of the product ensuring consistency and on brand execution
  • Oversee workstreams of the additional Product Marketing Managers who execute on the marketing strategy with marketing programs over the entire product lifecycle, that reach target audiences and increase sales revenue
  • Oversee the strategy to deploy relevant marketing programs (e.g. foundational, Sales enablement, awareness, lead gen, nurturing and customer engagement)
  • Work with the Product and Commercial teams to devise In Product cross/up-sell opportunities
  • Support strategies for driving user adoption, and establish activities to communicate new products and features
  • Oversee production of best-in-class Sales enablement materials, relentlessly pursuing excellence to be and stay at the forefront of the industry.
  • Establish a strong understanding of our buying segments, audiences, their needs and client journeys
  • Understand the competitive landscape and help establish product differentiators through product-client value propositions
  • Work with the Content strategy team to develop strong stories for thought leadership
  • Work with Global Events team to ensure the product and related messaging are positioned well across our proprietary and partner events
  • Ensure PR and Comms channels are leveraged to drive greater awareness of relevant insights derived from the product, and to announce major launches
  • Support key strategic accounts with pitch and proposal support e.g. facilitating product testimonials and case studies
  • Plan and manage budget with ongoing oversight of ROI
  • 5+ years of experience in B2B product marketing, working in high-growth DaaS/SaaS, business (ideally B2B)
  • 3+ years management experience, to include functional and team leadership
  • Cross-functional leadership experience, with the passion for leading creative and analytical teams toward shared objectives, but without direct authority
  • Proven track record of executing successful product and product feature launches, driving YoY growth of lead generating campaigns, and driving user adoption
  • Experience driving lifecycle marketing and user education initiatives that have yielded substantial growth
  • Data-driven mindset with a clear sense of how to set goals and measure success
  • Able to quickly grasp knowledge of the product and future developments
  • Bachelors degree in Marketing, Business or relevant field. Master level is a plus
  • Capability to understand market trends, demands and transfer them into operational marketing activities
  • Excellent written and verbal communication skills and ability to sell ideas well through creative & innovative presentations
  • Comfortable working with senior leaders in the business
  • Metrics-driven and analytical¸ ability to prioritize in an agile/fast paced environment, drive, and achieve results through self and others under time pressure
  • Customer-oriented and innovative in the development of new ideas
  • Excellent English speaking and writing abilities, German is a plus but not a must
  • Ability to work in an international, transforming and complex matrix organization
  • Budget and spend management experience
  • Some international travel required
The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.
To apply for this role please contact us at:
Toby Day
+44(0) 203 640 2133
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