Marketing Manager

2020-12-02 17:17:322021-03-01Digital Recruitment Company
Job TypeCareers
AreaLondon, United KingdomLondonUnited Kingdom
SectorMarketing and Sales JobsSEO and Search JobsStrategy
Start DateASAP
AdvertiserRosie Whelan
Job RefRW-MM
Job Views711
Description
Marketing Manager
Job Type: Permanent
Salary: DOE
Location: London – Flexible working
Consultant: Rosie Whelan

The Organisation:

Our client is an exciting early-stage start-up business focused on providing on-demand pay for employees and contractors. Having more flexible access to our earned wages, rather than waiting until payday, helps everyone reduce financial stress and debt. 70% of individuals in the UK experience financial stress regularly, and half of these have faced a financial shortfall between pay periods. So, our client believes it’s time to fundamentally rethink how we get paid, to make our earned pay much more accessible, and we believe that one day, everyone will be paid this way.
 
Role:
 
They are looking for a hands-on Marketing Manager with 3-7 years’ experience to join their growing team and support their rapid expansion plans. This is a dynamic role, requiring a passionate and motivated individual who will be responsible for not only creating the marketing strategy to launch their ground-breaking product, but also managing day-to-day activities and tactical execution and helping to build a marketing team to scale with the business.
 
Responsibilities:

You will work hand-in-hand with the product management and sales teams, ensuring a robust strategy and marketing plan is in place. Responsible for increasing our clients brand awareness. 
This is a fantastic opportunity for a practical and savvy marketer to join in at the early stages of a FinTech business in one of the hottest sectors in the global economy. You will be directly engaged in managing end-to-end digital and traditional campaigns, including social media management, creating informative and thought-provoking content for the website and other channels, collaborating with senior stakeholders, and event management to name a few. Experience with Software as a Service, Platform as a Service, and Financial Technology (FinTech) is highly desirable.

Key skills:
 
  • Developed and delivered integrated marketing and communication plans to a range of different audiences tailored towards achieving business objectives
  • Worked on a marketing team focused on a B2C mobile app, including experience with App Store and Google Play optimization
  • Run a successful user acquisition campaign for a mobile app  
  • Written informative and relevant content, including blogs, website copy, social media copy, press releases, and brochures
  • Collaborated with internal stakeholders to enhance marketing’s activity and results
  • Efficiently managed day-to-day tactical marketing activities
  • Managed budget successfully
  • Reported marketing results back into the business, using them to inform future activity and plans.

Experience:

  • 3-7 years work experience in a similar role
  • Experience within SaaS, PaaS, and/or FinTech
  • Outstanding copywriting and content abilities
  • Extraordinary attention to detail and levels of organisation 
  • Excellent communicator
  • Creative flair and a passion to build a reputable brand
  • Demonstrated experience in developing and delivering integrated marketing plans that penetrate new markets with measurable results
  • Comfortable using marketing tools, such as social media channels (Twitter, LinkedIn, Facebook), website management tools (Google Analytics, Hubspot), and CRMs (Salesforce), App marketing campaign analytics tools (App Annie, Firebase), website and campaign A/B testing tools (Optimize) – or similar. 
  • Relevant industry marketing qualification (CIM) – highly desirable.
  •  
Package Details
 
  • They are very remote-friendly, and aware that the times we work need to be flexible. All they ask is you have the ability to come into their London office when needed. 
  • 25 days holiday plus bank holidays
  • Private medical insurance
  • Pension auto-enrollment
  • Laptop of your choice 
  • Discretionary annual bonus
  • A positive, happy, driven and collaborative culture which you will help shape, and where autonomy and experimentation are encouraged
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