Head of Digital - Charity (Mental Health)

2020-11-27 12:19:452021-02-24Digital Recruitment Company
Job TypeCareers
AreaLondon, United KingdomLondonUnited Kingdom
SectorMarketing and Sales JobsSEO and Search JobsStrategy
Start DateASAP
AdvertiserRosie Whelan
Job RefRW-HD
Job Views1444
Description
Head of Digital – Charity (Mental Health)
Job Type: Permanent
Salary: £51,285 - £57,285 (incl LW) plus package
Location: London – Flexible working
Consultant: Rosie Whelan

The Organisation:

A UK’s leading charity for everyone’s mental health.  They are with a mental health organisation which has organised nationally for more than 20 years.  They have been on the front line of the coronavirus crisis – carrying out research into the impact on mental health and informing the response.  With prevention at the heart of what they do, they aim to find and address the sources of mental health problems so that people and communities can thrive.  
 
Role:
 
This exciting Head of Digital role will be instrumental in developing and implementing the Foundation’s digital strategy and digital transformation roadmap.  This will include driving the adoption of new digital tools, technology and ways of working across the entire Foundation, as well as managing a passionate and driven digital team.  The role will be responsible for overseeing all digital platforms, preparing regular reports on performance and key metrics to assess and optimise the effectiveness of these channels and play a key role in managing and shaping budgets.
 
Responsibilities:

1. Impact
They systematically consider how to scale ideas informed by evidence. They build partnerships and alliances that increase the impact and reach of our work.
2. Influence
They harness evidence and the voice of lived experience to advocate for preventive approaches and create campaigns which tackle the root causes of poor mental health. 
3. Integrity
They continue to build a strong organisation that lives its values - that is open, kind, outward-looking and sustainable.
 
What does the role involve?

  • Developing and implementing the digital strategy and roadmap.  These strategies will support and drive communication and income generation across the organisation.
  • Putting in place robust reporting and analysis to help drive greater understanding and awareness of digital activities across the organisation.  Identifying opportunities and options to exploit digital engagement and communicate these to senior management and Board of Trustees.
  • Play a key role in budgeting and reforecasting of income via digital engagement across all income streams.  Highlighting the needs for investment in digital to deliver growth and embrace new technology to support income generation.
  • Forge positive cross-organisation relationships to secure buy-in and embed digital thinking across the Foundation.  Developing and implementing integrated digital engagement strategies ensuring collaboration across teams to maximise cross-selling of opportunities, increase income and communication. 
  • Work in close collaboration with the Associate Director of Media & Communications and Director of Fundraising and Communication on key performance indicators, targets and planning.
 
Experience:
  •  
  • A strong track record of implementing digital strategies which drive income and audience growth. 
  • Proven leader with demonstrated experience using a coaching and collaborative approach to managing teams and stakeholders.
  • Experience of introducing agile methods into an organisation, either in a digital project context or as a way of working for a non-technical team.
  • Strong analysis capability and experience interpreting data, drafting complex reports and communicating outcomes/recommendations to stakeholders at all levels.
  • Strong operational management experience including budgets, resource allocation, timelines and priorities.

Package Details
 
  • 25 days annual leave plus bank holidays, rising to 27 after 5 years’ service
  • 3 closure days between Christmas and New Year
  • Up to 3 wellbeing days per annum
  • Employee Assistance Programme
  • Generous non-contributory pension scheme, 8% at 3 months service, rising to 10% at 6 months service employer contribution
  • Life Assurance Scheme at four times annual salary 
  • Flexible working
  • Season Ticket Loan
  • Cycle to work scheme
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