Marketing Specialist

2020-09-08 16:13:482020-12-06Digital Recruitment Company
Job TypeCareers
AreaCentral London, United KingdomCentral LondonUnited Kingdom
SectorMarketing and Sales JobsSEO and Search JobsStrategy
Start DateASAP
AdvertiserRosie Whelan
Job RefRW-MS
Job Views1406
Description
Marketing Specialist
Job Type: Permanent
Salary: DOE
Location: London / WFH
Consultant: Rosie Whelan
 
The Organisation:
 
We are working with a world-class technical SEO expert agency, ready to guide you through the challenges of the Google algorithm and drive your online presence. They Offer campaign pricing to suit both new and established brands.
 
The role:
 
They are looking for a marketing specialist to work across all marketing platforms from traditional marketing through to digital. You will be liaising internally with the agency while being hands on withthe company's marketing activities. 
 
Email campaigns

  • Design, create and implement content responsive emails to be used in email campaigns
  • Design and create responsive landing pages and form creation 
  • Segment data with segmentation tools including the use of custom data objects for campaigns 
  • Monitoring and reporting on email campaigns
 
Social media

  • Develop social media presence across all relevant social media platforms.
  • Plan, design, create and implement social media content on a rolling 12 month basis. 
  • Monitoring and reporting on social media campaigns
  • Sprout social experience desirable
 
Website & Content management

  • Optimisation including A/B Testing
  • SEO optimisation
  • Content creation/blog posts etc. 
  • Posting press releases created by the PR Manager
  • CMS – Wordpress experience
  • Google Analytics understanding and experience
  •  
PPC 

  • Google Ads campaign creation monitoring and reporting
  • PPC Budget monitoring and forecasting 
 
Graphics

  • Creation of graphics and media (with the use of Adobe Creative Suite) for digital and printed literature to be used in digital email campaigns and traditional print campaigns/trade press advertorials. 
  • Creation of artwork for exhibition stands and pull ups at trade fairs 
 
Experience: 

  • Up to 3+ years marketing experience 
  • SEO and Organic Traffic understanding
  • B2B marketing experience
  • Basic Google Analytics skills
  • Evidence of delivering growth through content marketing within a previous role. 
  • Experience with email marketing; creating content plans, email copywriting and database segmentation. 
  • Created outstanding content: such as trend reports, white-papers and e-books 
  • Event management skills; including event marketing, guest-list management, partnership management and experience with running events on a day 
  • Hard working, dedicated and team plater 
  • Punctual and goal orientated 
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