Marketing Director

2020-08-24 18:04:332020-11-21Digital Recruitment Company
Job TypeCareers
AreaWork From Home, United KingdomWork From HomeUnited Kingdom
SectorMarketing and Sales Jobs
Start Date
AdvertiserToby Day
Job Views2132
VP of Marketing
Job Type: Permanent
Salary: DOE plus package
Location: Barcelona (1-8 days a month) & WFH
Consultant: Toby Day
Ref: HMP-TD-71
The Organisation:
We are working with a growing company who connect and automate how they prepare, sign, act on, and manage agreements.
The Role:
  • Craft strategies for all marketing teams, including, Advertising, Content, SEO, Communications, Events and PR.
  • Coordinating all the lead and demand generation activities across all digital and offline channels (recommending the most appropriate marketing mix required to deliver a strong return on investment and generation of marketing leads and pipeline): Inbound and Content marketing, Outbound Marketing, Referral Programs, Paid Media, Lead development / management, PR activities, offline events and partnerships, etc.
  • Developing a content strategy and coordinating the effort of content syndication and content creation across different levels to achieve B2B strategic goals: sales collaterals, educational assets, thought leadership pieces etc.
  • Developing integrated multi-touch multi-channel cadences to support the effort of local sales teams.
  • Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).
  • Act as the pivotal element between Marketing and Sales, aiming to optimize the conversion rates in the B2B pipeline while building strong, trusted relationships with the Sales Leadership to ensure the Marketing and Sales organizations work closely together and are intimately aligned.
  • Closely monitor the investment and ROI of the B2B growth campaigns, including full ownership and accountability on the conversion funnel of the self service channel.
  • Monitor competition (acquisitions, pricing changes and new products and features).
  • Creating and understanding buyer personas for the B2B market across all markets.
  • Identify opportunities to reach new market segments and expand market share and roll-out and pioneer B2B growth experiments in all countries leveraging all digital channels.
  • People management: manage a team of 5+ including setting, monitoring and reporting of team goals.
  • Prepare, monitor and manage monthly, quarterly and annual budgets for the Marketing department.
  • Participate in the quarterly and annual planning of company objectives.
Key Experience:
  • 5+ years of experience as Head of Marketing or VP Marketing within a B2B SaaS industry focusing on SMB and mid market.
  • Must have experience in B2B marketing, experience with Account Based Marketing is a plus.
  • Experience managing relationships with internal sales stakeholders and business development representatives.
  • Superb attention to detail, personal organization and excellent planning & management skills to coordinate complex products with cross-functional teams.
  • Proven knowledge of key metrics and strategies that can increase B2B conversions, including performance campaigns across multiple platforms (i.e. Google Ads, Google Display, Facebook, etc.).
  • Ability to analyse and interpret performance management data and make recommendations to optimise the effectiveness and ROI of marketing activities. Solid knowledge of web analytics and funnel conversions is a must.
  • Hands-on & hustle: Willing to get insights from the data, execute and run quick hypothesis tests to drive fast Growth.
  • Exceptional organisation and leadership skills. Experience of successfully delivering multiple project.
  • Demonstrate an ability to work effectively with ambiguity and has resilience to deal with setbacks and challenges.
  • Fluent level of Spanish and English.
The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.
To apply for this role please contact us at:
Toby Day
+44(0) 0203 640 2133
Apply Later
Sign in
Toby Day
Browse Toby's jobs
Get in touch with Toby
Similar Jobs
  • Marketing Specialist
    United Kingdom, Work From Home
    Marketing and Sales Jobs
    £28,000 - £30,000

    Marketing Specialist
    Job Type: Permanent
    Salary: £28,000 - £30,000
    Location: Birmingham Area / WFH
    Consultant: Rosie Whelan
    The Organisation:
    We are working with a leading global leader manufacture for sports ammunitio...
  • E-commerce Specialist
    United Kingdom, Work From Home
    Marketing and Sales Jobs
    £40,000 - £45,000

    E-commerce Specialist
    Job Type: Permanent
    Salary: DOE
    Location: Birmingham Area / WFH
    Consultant: Rosie Wheelan
    The Organisation:
    We are working with a leading global leader manufacture for sports ammunition who are looking to tri...
  • Partner Marketing Manager – MUST HAVE B2B SaaS
    United Kingdom, London
    Marketing and Sales Jobs
    £55,000 - £75,000 plus package

    Partner Marketing Manager – MUST HAVE B2B SaaS
    Job Type: Permanent 
    Salary: £55,000 - £75,000 plus package
    Location: WFH till may 2021, move to 3/4 days a week in London
    Consultant: Rosie Whelan
    The Organisation:
    We are currently worki...
Email Me Jobs Like This
Subscribed to similar jobs notifications
We use cookies to provide you with the best possible browsing experience on our website. You can find out more below.
Cookies are small text files that can be used by websites to make a user's experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
ResolutionUsed to ensure the correct version of the site is displayed to your device.
SessionUsed to track your user session on our website.
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Google AnalyticsGoogle Analytics is an analytics tool to measure website, app, digital and offline data to gain user insights.
Marketing Cookies are used for various purposes.
Chat Bot

More Details