PPC Marketing Specialist

2020-05-11 17:27:492020-08-08Digital Recruitment Company
Job TypeCareers
AreaLondon, United KingdomLondonUnited Kingdom
SectorMarketing and Sales JobsSEO and Search Jobs
Start DateASAP
AdvertiserRosie Whelan
Job RefRW-PM
Job Views2625
Description
PPC Marketing Specialist
Job Type: Contract (6months Rolling)
Salary: £400 - £500 Day Rate
Location: Remote Working
Consultant: Rosie Whelan
 
Job Description

This Company an insurance broking and financial services business.They specialise delivering market-leading insurance solutions to individuals and businesses.They are looking for a PPC Marketing specialist to bring their PPC platforms inhouse working with over 1million budget.

The role:

This role is to bring all PPC management inhouse and will allow you to take the lead on building and managing relationships with regional marketing managers, providing them with the knowledge and support to take their campaigns to the next level. It’s a great opportunity to create innovative and effective media plans, add new channels and develop current strategies. 

KEY RESPONSIBILITIES:
  •  
  • Managing £1million+ PPC budget to bring inhouse and stop using the external agencies
  • Regular optimisation, reporting and presenting of campaign performance across paid search, social and display.
  • Analysing campaign results (from both multi and single channel campaigns) and related data (eg. competitor data) to identify opportunities and anticipate any issues that might lead to a lack of performance
  • Using both company proprietary technology as well as managing the effective use of any third-party technology and ad platforms
  • Working alongside other marketing specialists to operate as a team managing a portfolio of multi-regional campaigns
  • Be on a constant quest for knowledge to develop expertise in your field. Take time to regularly research new platforms
 
CANDIDATE REQUIREMENTS:

  • Minimum 5+ years' experience and excellent knowledge of PPC marketing.
  • Advanced experience in Google Analytics
  • A good understanding of key PPC, Social & SEO challenges
  • A good understanding of CRO and UX, how they can impact conversion and CPA
  • Advanced Excel skills with strong focus on correlating data sets & commercial forecasting
  • Excellent report-writing, analytical and project management skills with acute attention to detail.
  • Experience of online marketing data analysis and forecasting to CPA and Sales targets
  • Highly motivated and able to work independently and as part of a team
  • Able to work to deadlines and prioritise and manage time across multiple clients in a fast-paced working environment
  • Excellent interpersonal, communication and negotiation skills
  • A proven track record of proactively identifying business opportunities, problem solving and creative thinking
  • Degree level education preferred and foreign language skills a bonus
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