Head of eCommerce (Sales & Marketing)


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2020-03-04 13:46:081970-01-01Digital Recruitment Company
Job TypeCareers
AreaLondon, United KingdomLondonUnited Kingdom
SectorMarketing and Sales JobsProject ManagementStrategy
Start DateASAP
AdvertiserRosie Whelan
Job RefRW-MS
Job Views665
Description
Head of eCommerce (Sales & Marketing)
Job Type:
Permanent
Salary: £50,000 - £55,000 + 10% Bonus 
Location: London
Consultant: Rosie Whelan

The Organisation:

Digital Careers, part of the Digital Recruitment Company is currently working a major player in skincare, thanks to its three brand. Beyond its brands and their respective missions, the ambition of our client is to become a company that is internationally recognized for its unique value-creating approach of putting biology at the heart of its innovations, going against the flow of mainstream cosmetics, which makes them stand out from their competitors.

The Role:

My client arelooking for an experienced senior Digital Marketing Manager, who will focus on ensuring that their digital projects and initiatives are executed with a unified and powerful voice for the brands to maximise returns. You’ll oversee the adaptation of the Global Digital Marketing Strategy to local markets, leading implementation, and being the digital subject matter expert for the business across web visibility, e-commerce, and CRM.  You will also directly manage the CRM strategy with the objective to streamline internal business processes and put in place omni-channel CRM program for B2B clients and final consumers.
 
The responsibilities of the role:

  • Adapt and execute the Global Digital Marketing strategy for the UK market
  • Be the Brand Guardian for brand consistency within the E-commerce
  • Be responsible for the online sales of their UK brands (Over £2M)
  • Deploy Digital tools to support business growth
  • Manage team of junior eKAM and digital execs
  • Manage digital budget & be responsible of e-retailer P&L
  • Manage brand-to-third party communication from the beginning of digital projects
  • Track and report project / channel KPIs (websites, social media, campaigns, eCommerce) to HQ
  • Manage partnerships with Key E-retailers in order to achieve yearly sales targets (B2B : Feelunique, LookFantastic, Escentual, etc. and B2C : NAOS E-com and Amazon)
  • Adapt local e-commerce strategy B2B and B2C as necessary for NAOS brands in line with brands’ priorities and global guidelines
  • Drive brand communication ecosystems together with brand and sales teams
    • brand communication platforms and campaigns
    • brand websites
    • social media
    • e-retailer platform
  • Special Projects: CRM
    • Manage all processes of CRM based sales force application used by field teams (Medical, Sales and Training) & support the field teams on this project
    • Manage all processes of CRM based loyalty program
    • Manage all processes of CRM based B2B portal

Skills: 

  • Good understanding of partnership and affiliation
  • Any CRM platform knowledge is necessary, Microsoft/Salesforce CRM is a plus
  • In-depth knowledge of email marketing and best practices; including segmentation and high-volume list pull, and developing automated and lifecycle programs
  • Know-how in digital & social media, SEM, email marketing would be a plus
  • E-Store management and e-retailer platform analysis 
  • Verbal and written fluency in English

Know-How:

  • Customer-centric approach
  • Team work orientation and skilled in working with cross-functions
  • Proven track record on project management
  • Proven track record on agency management
  • Result-oriented and proactive
  • Analytic personality
  • Negociation skills

Experience:

  • 4+ years of CRM, Digital marketing e-commerce management experience, including category management experience
  • Experience in CRM/ project ownership is mandatory.
  • University degree, MBA is preferred
 
The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.
To apply for this role please contact us at:
Rosie Whelan
+44(0) 203 640 2133
rosie@digitalrecruitmentcompany.com
www.digitalrecruitmentcompany.com
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