Head of Brand Marketing


This job does not exist anymore.

Try running a new searchor browse our vacancies.

Or fill in the form below to receive job alerts.

2020-01-24 12:49:571970-01-01Digital Recruitment Company
Job TypeCareers
AreaLondon, United KingdomLondonUnited Kingdom
SectorMarketing and Sales JobsProject ManagementPR and Communications JobsStrategy
Start DateASAP
AdvertiserRosie Whelan
Job RefRW-HBM
Job Views1045
Description
Head of Brand Marketing
Job Type: Permanent
Salary: £65,000-£70,000
Location: London
Consultant: Rosie Whelan
 
Job Description:
 
Our client is a provider of great value holidays at affordable prices, hundreds of thousands of holidaymakers trust them to whisk them away to their favourite destinations. With a huge choice of hotels, airlines, transfers and holiday deals. They are one of the UK's favourite and longest established travel companies.
 
The Role:
 
We are looking for a vibrant, creative, and experienced Head of Marketing/Brand champion who can develop an effective communication strategy for our brand across a range of online and offline marketing channels. You will be charged with improving our online and offline reputation/NPS, creating our campaign calendar and responsible for large TV and offline media budgets as well as being the main contact between the customer and the business holding our relationship with PR.
 
Reports To: Group Marketing Director
 
 
Key Responsibilities:
 
  • Owning the brand guidelines, TOV and supervising advertising and website messaging and other forms of marketing to maintain consistency in company branding.
  • Working closely with our SEO & PR agencies to devise & execute campaign content strategies.
  • Owning and communicating the marketing calendar across the business.
  • Championing the customer throughout the business and setting in place a “best in class” retention strategy across marketing channels and communication touch points.
  • Managing a small UK based team of social, crm and content executives and holding relationships with various internal and external agencies and stakeholders.
  • Owning the offline marketing and sponsorship budget.
  • Improving our online/offline reputation and NPS as well as liaising with customer support and PR in light of any negative PR stories.
  • Consistently developing and refining our vision of the customer through external data analytics and brand surveys.
  • Organising media events, award entries, press trips, blogger outreach, photo shoots etc.
  • Managing and prioritizing onsite content work streams with internal and external teams and freelancers.
  • Analysing the success of marketing campaigns, creating reports and managing channel/marketing budgets.
  • Leading the creative process for all marketing campaigns both online and offline including TV, online video (YouTube), Social and Web.
 
Candidate requirements:
 
  • Educated to degree level
  • 5 years + as a marketing manager/head of marketing in a well-known UK brand (travel preferable)
  • Highly organised and experienced team manager.
  • Excellent knowledge of offline media buying and TV creative.
  • A creative thinker and campaign creator.
  • Comfortable using data to develop commercial insights
  • Commercially astute and able to manage complex media buying budgets.
  • Clear and confident communication skills and the ability to influence peers and senior management
  • Previous Travel or Retail experience preferred
  • Technical Skills – Excel, Powerpoint – some experience in Google Analytics and Social listening/Brand measurement tools are beneficial.
Keywords
SectorClear
AreaClear
Job TypeClear
Sign in
Register
Rosie Whelan
Browse Rosie's jobs
Get in touch with Rosie
Similar Jobs
  • Digital Consultant - Campaigns & Content
    United Kingdom, London
    Marketing and Sales Jobs

    Digital Consultant – Campaigns & Content  
    Job Type: Permanent
    Salary: £50,000 - £55,000 DOE
    Location:London
    Consultant: Rosie Whelan

    The Organisation:

    Digital Recruitment Company is currently wo...
  • Senior Consultant - Campaigns & Content
    United Kingdom, London
    Marketing and Sales Jobs

    Senior Consultant – Campaigns & Content  
    Job Type: Permanent
    Salary: £60,000 - £80,000 DOE
    Location:London
    Consultant: Rosie Whelan

    The Organisation:

    Digital Recruitment Company is currently wor...
  • Data Analyst - Customer Experience
    United Kingdom, Other
    Marketing and Sales Jobs

    Digital Analyst – Customer Experience
    Job Type: Permanent
    Salary: £45,000 - £50,000
    Location: North West of London
    Consultant: Rosie Whelan
     
    The Organisation:
     
    We are working with the world’s top public resta...
Email Me Jobs Like This
Subscribed to similar jobs notifications
Name:*
E-mail:
Subject
Phone
Textarea:
We use cookies to provide you with the best possible browsing experience on our website. You can find out more below.
Cookies are small text files that can be used by websites to make a user's experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.
+Necessary
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
ResolutionUsed to ensure the correct version of the site is displayed to your device.
essential
SessionUsed to track your user session on our website.
essential
+Statistics
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Google AnalyticsGoogle Analytics is an analytics tool to measure website, app, digital and offline data to gain user insights.
Yes
No

More Details