Digital Product Marketing

2020-01-14 16:33:302020-04-12Digital Recruitment Company
Job TypeCareers
AreaLondon, United Kingdom
SectorMarketing and Sales JobsProject Management
Start Date
AdvertiserToby Day
Job Views55
Digital Product Marketing
Job Type: Permanent
Salary: £60,000 - £70,000 plus Strong Bonus & package OTE £15-20K
Location: London
Consultant: Rosie Whelan
Ref: HMP-TD-71
The Organisation:
The Digital Recruitment Company is currently working with a global blue-chip leader in trade credit insurance that are looking to continue the fast-paced growth of their digital department. Partner with businesses of every size, from small traders to global multinationals. Their success is measured by long-term relationships and a steady growth in the value of the cover we provide over many years.
Reporting directly to the Head of Market Management & Customer Experience, this role is responsible for driving the success of the following disciplines for the Northern Europe region Digital Marketing is at the core of our channel marketing growth strategy. The role will involve leading the Digital Marketing remote teams (dotted lines) across the region with expert knowledge across the key digital disciplines. You will have a strong overall background in digital and channel marketing. Driving tangible results against set KPI’s and goals will be second nature to you.
  • Be the overseer of all digital campaigns across Northern Europe acting as the advocate, the expert, the strategist and highly positive statesperson leading local digital marketing roles towards success.
  • Together with the Northern Europe Head of Marketing & CX be the guiding hand on best practices, messaging, user journey planning & testing, attribution reporting and audience understanding.
  • Leading strategy for local teams across the 15 countries to create engaging, intelligent and concise digital marketing programs, building relationships to break down silos and help to structure the regional leadership function.
  • Track & report on performance and create joint regional-local digital marketing plans with a focus on channel driving through search, paid social, display, affiliate partnerships and email.
  • Have expert knowledge of technical SEO as well as full understanding around the key principles of popularity, relevance, engagement and trust that is based around a user-experience focused website architecture.
  • Govern and help support Marketing Automation through Marketo and the integration with other platforms such as SalesForce and AEM.
  • Work closely with the content & social manager to create a regional layer of leadership that focuses on steering local BU’s towards success with maximum chance of sales success and customer retention opportunities.
  • Work with local teams to document audience understanding, i.e. The existing customer base and then the potential digital audience all in order to illustrate Who They Are, Where They Are, What They Want and How to Get In Front of Them
This role will be responsible for working with all MM teams across NEUR to drive the success of each product within the Northern Europe .
  • Agree, report and pull together KPI’s for product across the region, ensuring that performance is reviewed and optimised.
  • Be the product expert for all Northern Europe, understanding product lines and the applicable marketplaces for effective product marketing strategies.
  • Reviewing and working with local teams to document and understand the audience, as this will be key to the product marketing strategy.
  • Craft go-to-market product strategy for all new developments through various distribution lines.
  • Work with the Group Product Community to implement new or updated products and to SME and other existing audiences.
You will be data driven and just as comfortable head-down in a spreadsheet as presenting a strategy meeting to senior stakeholders. Numbers will come natural to you and with a proven background in Excel, you will be working in pivot tables and large data numbers with a need to spot trends, spikes, troughs and have the understanding to question and explain the data.
  • Own the monthly data reporting that gets distributed to all senior stakeholders and MM members in Group HQ and throughout the region.
  • Manage regional analytics reporting to group and establish benchmarks for our performance across all channels.
  • Govern and improve the Lead Source Reporting line provided by Group to show end-to-end channel performance.
  • Work with the regional Salesforce champion to govern and improve the data flow and quality in Salesforce, to improve our reporting and understanding of business success.
Ideal experience
You will need to be a self-starter, passionate and well organised. You will have extensive experience of creating excitement and energy around engaging content and copy, ideally within the financial services industry. An experienced marketer who wants to take ownership of a key function of a large org being visible to the Group HQ and the board.  You will want be part of an exciting team with lofty goals, reporting into and working alongside our Regional Head of Market Management & CX to deliver the strategy that you will create, focusing on our core products we distribute throughout the region.
You will be passionate about building relationships, comfortable with travel, have excellent attention to detail and will be able to confidently communicate with colleagues or clients.
  • Fantastic written skills and attention to detail with history of written collateral.
  • Experience as a digital marketer in a digital agency or equivalent.
  • A solid knowledge of the credit insurance marketplace for product excellence.
  • Data led individual with robust experience in Excel and reporting to multiple audiences.
  • Holistic campaign management crossing the omnichannel through audience understanding.
  • Delivered campaigns through different digital channels with measurable outcomes.
  • Experience with all core marketing platforms such as Marketo, Salesforce and AEM.
  • Ability to manage your own project timelines, prioritise well and manage up.
  • Excellent communication skills and comfortable being client facing at times.
The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.
To apply for this role please contact us at:
Rosie Whelan
+44 (0)203 640 2133
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