Performance Marketing Specialist

2020-01-02 14:44:132020-03-31Digital Recruitment Company
Job TypeCareers
LocationLondon
AreaLondon, United KingdomLondon
SectorSEO and Search JobsPR and Communications JobsStrategy
Salary£45,000 - £55,000
Start DateASAP
AdvertiserRosie Whelan
Telephone02036402133
Job RefRW-PM
Job Views133
Description

Performance Marketing Specialist 
Job Type: Permanent 
Salary:
£45,000 - £55,000
Location: London
Consultant: Rosie Whelan 

The Organisation:

The company was founded and funded by parents to help the next generation gain confidence with managing money in a digital and cashless world the main goal being that they want to help kids be good with money. They offer a pre-paid debit card and app with unique parental controls, for kids age 6 to 18. Everything has been designed from the ground up, specifically for young people and their parents, to make managing pocket money easy (and fun) and help kids learn good money habits.
 
You would be working for a fast growing, late stage start-up. Having completed one of the most successful equity crowdfunding campaigns in the world in 2017 (raising £4 million) they are looking to expand their team.

The Role:
 
  • Reporting into Head of Performance Marketing
    • Making all the daily hands-on optimisations across the following paid acquisition channels to increase parent sign-ups on both our web and mobileapps:

Paid Search:

Building new campaigns, creating new ad accounts,researching and tweaking KW’s,writing and optimising ad copies, running automated scripts, tweaking adscheduling,
  • building ad extensions etc. (AdWords, Binge.t.c)

Paid Social:

  • Building custom, look-a-like audiences, deciding which other CPA target settings,uploading creative files and optimising budgets. (Facebook, Twittere.t.c)

Display Advertising:

  • Building custom audiences, recommending targeting methods, uploading and optimising ad variants etc. (AdWords, YouTube, DoubleClicke.t.c)
  • Responsible for making sure all advertising systems are working to correctbudgets.
    • Assisting with strategic recommendations and campaign planning. How much shouldwe spend across each channel? What will our forecasted CPA’s looklike?
    • Creating and maintaining testing and optimisation frameworks for the above marketingchan- nels and landing page optimisation.
  • Hands-on, sole responsibility for building, improving and maintaining all online marketing re- porting. Pulling data from both internal databases and advertising systems (data intoGoogle Sheets and Google Data Studio via Supermetrics, knowledge and hands-on experience es- sential).

The Individual:

  • Experience from a B2C company driving high volumes of daily sign-ups through both desktop, web-app and mobile-app, Apple Store & Google Play storedownloads.
  • Mobile, app-based marketing experience (paid ads, tracking usingAppsFlyer)
  • Advanced, hands on knowledge and experienceusing:
    • AdWords (for paid search, display advertising,YouTube)
    • Facebook AdsManager
    • TwitterAdvertising
    • Google Sheets, Supermetrics, Google Data Studio, AdvancedExcel
    • AppsFlyer (mobiletracking)
    • Google360

  • An inquisitive, curious, intelligent data-driven and creative approach to digitalmarketing
  • An autonomous, self-start, pro-active attitude we need you to get involved from day1
  • Be a true digital marketing expert. Level of digital marketing expertise within the companyis high. From our CEO, Technology and Finance teams, everyone has a thorough, up-to-date understanding of digitalmarketing.
  • Excellent analytical skills and experience in reporting and optimising campaigns basedupon data analysis and ABtesting.
  • Track record in growing a brand’s audience and userbase.
  • To thrive in a start-up environment, to be a strong team player and excited by the prospectof growing somethingspecial.
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