Performance Marketing Specialist

This job does not exist anymore.

Try running a new searchor browse our vacancies.

Or fill in the form below to receive job alerts.

2020-01-02 14:44:131970-01-01Digital Recruitment Company
Job TypeCareers
AreaLondon, United KingdomLondonUnited KingdomLondon
SectorSEO and Search JobsPR and Communications JobsStrategy
Salary£45,000 - £55,000
Start DateASAP
AdvertiserRosie Whelan
Job RefRW-PM
Job Views345

Performance Marketing Specialist 
Job Type: Permanent 
£45,000 - £55,000
Location: London
Consultant: Rosie Whelan 

The Organisation:

The company was founded and funded by parents to help the next generation gain confidence with managing money in a digital and cashless world the main goal being that they want to help kids be good with money. They offer a pre-paid debit card and app with unique parental controls, for kids age 6 to 18. Everything has been designed from the ground up, specifically for young people and their parents, to make managing pocket money easy (and fun) and help kids learn good money habits.
You would be working for a fast growing, late stage start-up. Having completed one of the most successful equity crowdfunding campaigns in the world in 2017 (raising £4 million) they are looking to expand their team.

The Role:
  • Reporting into Head of Performance Marketing
    • Making all the daily hands-on optimisations across the following paid acquisition channels to increase parent sign-ups on both our web and mobileapps:

Paid Search:

Building new campaigns, creating new ad accounts,researching and tweaking KW’s,writing and optimising ad copies, running automated scripts, tweaking adscheduling,
  • building ad extensions etc. (AdWords, Binge.t.c)

Paid Social:

  • Building custom, look-a-like audiences, deciding which other CPA target settings,uploading creative files and optimising budgets. (Facebook, Twittere.t.c)

Display Advertising:

  • Building custom audiences, recommending targeting methods, uploading and optimising ad variants etc. (AdWords, YouTube, DoubleClicke.t.c)
  • Responsible for making sure all advertising systems are working to correctbudgets.
    • Assisting with strategic recommendations and campaign planning. How much shouldwe spend across each channel? What will our forecasted CPA’s looklike?
    • Creating and maintaining testing and optimisation frameworks for the above marketingchan- nels and landing page optimisation.
  • Hands-on, sole responsibility for building, improving and maintaining all online marketing re- porting. Pulling data from both internal databases and advertising systems (data intoGoogle Sheets and Google Data Studio via Supermetrics, knowledge and hands-on experience es- sential).

The Individual:

  • Experience from a B2C company driving high volumes of daily sign-ups through both desktop, web-app and mobile-app, Apple Store & Google Play storedownloads.
  • Mobile, app-based marketing experience (paid ads, tracking usingAppsFlyer)
  • Advanced, hands on knowledge and experienceusing:
    • AdWords (for paid search, display advertising,YouTube)
    • Facebook AdsManager
    • TwitterAdvertising
    • Google Sheets, Supermetrics, Google Data Studio, AdvancedExcel
    • AppsFlyer (mobiletracking)
    • Google360

  • An inquisitive, curious, intelligent data-driven and creative approach to digitalmarketing
  • An autonomous, self-start, pro-active attitude we need you to get involved from day1
  • Be a true digital marketing expert. Level of digital marketing expertise within the companyis high. From our CEO, Technology and Finance teams, everyone has a thorough, up-to-date understanding of digitalmarketing.
  • Excellent analytical skills and experience in reporting and optimising campaigns basedupon data analysis and ABtesting.
  • Track record in growing a brand’s audience and userbase.
  • To thrive in a start-up environment, to be a strong team player and excited by the prospectof growing somethingspecial.
Job TypeClear
Sign in
Rosie Whelan
Browse Rosie's jobs
Get in touch with Rosie
Similar Jobs
  • Paid Social Campaign Manager
    United Kingdom, London
    Marketing and Sales Jobs
    £35,000 - £45,000

    Paid Social Campaign Manager
    Job Type: Permanent
    Salary: £35,000-£45,000
    Location: London / WFH
    Consultant: Toby Day
    The Organisation:
    Our clients are a full-service app marketing business, the leading Global App Marketing Consultan...
  • Digital Consultant - Campaigns & Content
    United Kingdom, London
    Marketing and Sales Jobs

    Digital Consultant – Campaigns & Content  
    Job Type: Permanent
    Salary: £50,000 - £55,000 DOE
    Consultant: Rosie Whelan

    The Organisation:

    Digital Recruitment Company is currently wo...
  • Senior Consultant - Campaigns & Content
    United Kingdom, London
    Marketing and Sales Jobs

    Senior Consultant – Campaigns & Content  
    Job Type: Permanent
    Salary: £60,000 - £80,000 DOE
    Consultant: Rosie Whelan

    The Organisation:

    Digital Recruitment Company is currently wor...
Email Me Jobs Like This
Subscribed to similar jobs notifications
We use cookies to provide you with the best possible browsing experience on our website. You can find out more below.
Cookies are small text files that can be used by websites to make a user's experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
ResolutionUsed to ensure the correct version of the site is displayed to your device.
SessionUsed to track your user session on our website.
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Google AnalyticsGoogle Analytics is an analytics tool to measure website, app, digital and offline data to gain user insights.
Marketing Cookies are used for various purposes.
Chat Bot

More Details