Content Strategist

2019-12-19 11:49:322020-03-17Digital Recruitment Company
Job TypeCareers
LocationLondon
AreaLondon, United KingdomLondon
SectorProject ManagementStrategy
Salary£35,000 - £45,000
Start Date
AdvertiserRosie Whelan
Telephone02036402133
Job RefCS-RW
Job Views303
Description
Content Strategist
Job Type:
Permanent 
Salary: £35,000 - £45,000
Location: London
Consultant: Rosie Whelan

The Organisation:

Digital Careers, part of the Digital Recruitment Company is currently working with a global leader in omnichannel engagement powering a broad range of messaging channels, tools and solutions for advanced customer engagement, authentication and security. We help our clients and partners overcome the complexity of consumer communications, grow their business and enhance customer experience.

Role:

Looking for a savvy, creative writer who knows and understands the mechanics of how technology shapes the way we communicate. Someone who has experience producing B2B branded content and writing about solutions and products.
 
Responsibilities:
 
  • Responsible for both short-form and long-form content marketing writing such as web page copy, blog posts, meta-descriptions, landing page copy, emails, event descriptions and more.
  • Leverage messaging, positioning, and value propositions to write emails, web copy, white papers, brochures, presentation scripts and more.
  • Work closely with business, development, product, and design teams to create engaging web page copy, case studies, infographics, and product sheets.
  • Collaborate with sales and product marketing on sales enablement content including case studies, data-driven blog posts and pdfs, and educational content about our products and solutions.
  • Collaborate with the growth marketing team on content distribution, content optimization, and SEO
  
 
Key Skills/Experience:
 
  • 3-5 years of experience in content writing and marketing in IT, SaaS, or comparable industry that is heavily reliant on technology.
  • Hands on experience using SEO, HTML and web traffic metrics.
  • Ability to unravel technical product information into clear and concise copy.
  • Research effective long-tail as well as head keywords using tools like Moz.
  • Experience using Google Analytics.
  • Interest in digital communication, Software as a Service (SaaS), web services, technology, and industry trends.
  • Extensive experience CMS tools such as WordPress.
  • How to do comparative analysis of copy, and pick up the good and the bad.
  • Preferably some experience with marketing automation and lead nurturing campaigns.
  • Detail orientated.
  • Can work with multiple stakeholders and manage project timelines.
  • Ability to use American English as a communication standard.
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