Senior Digital Marketing Manager

2019-12-19 11:20:162020-03-17Digital Recruitment Company
Job TypeCareers
AreaLondon, United KingdomLondonUnited KingdomLondon
SectorMarketing and Sales JobsProject ManagementClient ServicesStrategy
Salary£45,000 - £55,000
Start DateASAP
AdvertiserRosie Whelan
Job RefSDMM - RW
Job Views358


The Company:

They are a very well establish creative branding and communications agency working globally. A company of creative thinkers, strategists, designers, digital innovators, problem solvers, passionate about building meaningful connections between brands and consumers. They can launch, re-launch or reposition a brand. 

The Role:
They are looking for a Senior Digital Marketing Manager to join their brand agency to be the first role to help buildout their digital brand campaign marketing team. With 2 clients set up and ready to be working with you in this role there is a huge amount of work to focuson.
The role is to strategies, implement and deliver across the digital marketing platforms with opportunity to grow a team around you over the next 6-12months.
The Responsibilities:

  • Set the strategic direction for digital Marketing and coordinate all related functionstowards achieving this strategic goal
  • Manage all digital marketing to drive quality acquisition traffic to thewebsite
  • Develop short and long-term strategic campaigns to ensure the client remains theleading brand in the digitalspace.
  • Design, run and manage effective digital customer marketing campaigns (such as email,in app, push notifications, webinars, social media, communities and other digital channels) to deliver the customer engagement and growthambitions;
  • Be the custodian of the best channel strategy and execution that will maximise thesuccessful outcomes of your campaigns and deliver the businesstargets;
  • Deliver personalised, contextual and impactful campaigns and align all your stakeholders in content and product marketing teams, with data warehouse specialists and analysts toensure you have all the resources needed for the successful deployment of yourcampaigns;
  • Manage the day-to-day schedule of campaigns by safeguarding the contact strategywhilst running efficient test & learn plans to optimise and improve campaignperformance;
  • Responsible for campaign operational performance; create reporting dashboardsand champion campaign success in thebusiness;
  • Evaluate new technologies and applications as well as new digital marketing channels, keep up to date with industry trends and developments in customer marketing to ensure the company stays ahead of the game in its strategy to engage and grow our customerbase;
  • Lead on all digital creative assets and ensure that they are fully optimised for media placements
  • Write a search synergy strategy to optimised both paid and organicsearch
  • Work with Social Media, PR, Customer services and Regional Marketing as andwhen required

  • 4+ years of demonstrated success in customer marketing; experience incampaign management, digital channel design andexecution
  • Familiarity with SaaS and/or B2Bservices
  • Experience with digital marketing tools and/or Email Service Providers – preferably social media channels (Facebook, You Tube, Linkedin, Twitter or SAS, Unica, SendGrid,MailChimp
  • / dot.mailer, GetVero
  • Proven ability to identify the metrics that drive success, measure KPI's,socialize understanding, and drive initiatives tocompletion
  • Flexibility and the ability to adapt to changing and evolving business requirementsand objectives


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