Brand Marketing Manager

2019-12-02 17:09:572020-02-29Digital Recruitment Company
Job TypeCareers
AreaCentral London, United KingdomLondon
SectorMarketing and Sales JobsTechnical and Development Jobs
Salary£50,000 - £55,000
Start DateASAP
AdvertiserDunmola Alalade
Job Views308
Senior Marketing Manager
Job Type:
Salary: £50,000 - £55,000
Location: Milton Keynes
Consultant: Dunmola Alalade

The Organisation:
We are working with an innovative University who offers flexible higher education that fits around students working life, both nationally and internationally. They have had almost 2,000,000 graduates since there launch and are looking to make a Senior Marketing hire to further increase student retention and volume.
The Role:
They are looking for a Senior Marketing Manager for digital who will be working as part of the management team within the Brand and Acquisition team. You will scope out a next level paid-for digital strategy and lead a team to execute ground breaking campaigns.
The Responsibilities:
  • Developing an integrated digital strategy using paid-for channels to drive direct response objectives while aligning and increasing the impact of our above-the-line acquisition strategy.
  • Leading a team to develop and deliver compelling digital campaigns and activities across channels such as display, paid search, paid social and native to achieve business targets.
  • Managing relationships with media agencies and partners such as Facebook and Google to ensure a high level of service delivery, value for money and return on investment.
  • Driving efficiency by ensuring digital channels are continually optimized for performance and return on investment by utilising the key technologies and methods involved in the evaluation of digital media, for example attribution, web analytics and ad serving technology.
  • Exploring new ideas and concepts to identify and incorporate new media, channels and partnership opportunities into the strategy.
  • Collaborating with internal teams and stakeholders exploiting earned and owned media channels to ensure integration of paid-for digital activity across all aspects of the marketing mix.
  • Ensuring the professional and personal development of a well-managed team and ensuring the right resource is secured.
  • Evidence of significant success in developing paid-for digital strategies and digital media planning and optimisation in an organisation of similar size or media agency.
  • Demonstrable senior management experience of successfully leading the creation and delivery of paid-for digital acquisition and brand campaigns at scale in a consumer service environment.
  • Demonstrable experience of providing leadership and managing a team.
  • Evidence of extensive experience across digital channels (PPC, Display, Social, Native, SEO, VOD) and knowledge of how they interact with above-the-line channels to ensure an effective overarching media strategy.
  • Extensive experience of media forecasting and optimisation tools to inform decision-making.
  • Experience of Econometrics modelling and its development and usage.
  • Experience of managing and successful collaboration with top flight media and creative agencies.
  • A proven record of leading a team with a substantial budget (c£5m).
  • Experience of managing multiple stakeholders (internal and external) to meet or balance competing needs and challenges.
  • Experience of developing campaigns using new technology and media.
The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.    
To apply for this role please contact us at:
Dylan Billings
0203 640 2133
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