Senior Digital Marketing Manager


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2019-12-02 16:29:031970-01-01Digital Recruitment Company
Job TypeCareers
LocationLondon
AreaCentral London, United KingdomCentral LondonUnited KingdomLondon
SectorMarketing and Sales JobsProject ManagementStrategy
Salary£45,000 - £65,000
Start DateASAP
AdvertiserRosie Whelan
Telephone02036402133
Job RefSDMM-RW
Job Views420
Description
The Organisation:
Digital Careers, part of the Digital Recruitment Company is currently working with an international fintech high-growth business. After completing one of the most successful crowdfunding campaigns globally (£4M) and with a customer base of over 500,000 in the UK they are looking to expand their team and operations across the US market.

The responsibilities of the role:

You will be responsible for the development, management and implementation of performance marketing across the US market. You will:
  • Be our lead growth hacker: evolving and executing the digital strategy and framework for our paid and non-paid channels
  • Be responsible for planning and budgetary control of all growth marketing activities - overseeing a portfolio of paid social, search, display and retargeting campaigns – testing and optimising as you go
  • Understand the key metrics that drive performance of those channels, including but not limited to: CPSV, CPA, LTV, CTR, CPC, CPM
  • Be a digital expert but with a clear understanding and experience across other channels
  • Take a strategic approach to managing and optimizing channels to meet CPA, ROI, and budget goals.
  • Establish strong relationships with both internal and external stakeholders involved in the delivery of those channels.
  • Deliver, report and reforecast against agreed monthly acquisition targets.
  • Build our brand at the same time as growing our user base.
 
Experience and skills:

  • Minimum 4-5 years of relevant hands-on, client-side/start-up experience managing direct response marketing channels for a customer acquisition focused business
  • Excellent analytical skills and experience in reporting and optimising campaigns based upon data analysis and AB testing
  • Strong understanding of digital channel landscape to include knowledge of campaigns across paid social, search, display, video, affiliates, CRO and attribution methodology.
  • Highly analytical and able to generate meaningful insight from broad data sets and effective at presenting findings
  • Highly commercial and able to confidently present a clear business case for any marketing investment, however big or small
  • A creative eye with the ability to identify and communicate opportunities for optimization through creative development.
  • A strong communicator with experience managing a team, external partners and agencies
  • Track record in growing a brand’s audience and user base
  • Experience marketing to a US audience
  • To thrive in a start-up environment, to be a strong team player and excited by the prospect of growing something special.
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