Social Media Manager x2

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2019-11-28 10:29:151970-01-01Digital Recruitment Company
Job TypeCareers
AreaLondon, United KingdomLondonUnited KingdomLondon
SectorProject ManagementStrategy
Salary£35,000 - £45,000
Start DateASAP
AdvertiserRosie Whelan
Job RefSMM - RW
Job Views421
Social Media Manager x2
Job Type: Permanent
Salary: £35,000 – £45,000
Location: London
Consultant: Rosie Whelan
Job Description
The Digital Recruitment Company are working with a global independent studio that specialises in the development, acquisition, production, financing, distribution and sales of entertainment content. The Company’s diversified expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. This role will be part of the Family & Brands Division which is an exciting, fast growing entertainment company that specialises in the development, production, distribution and brand management of kid’s TV content. It has close to 200 employees based in London, New York, Toronto, Melbourne, Hong Kong, Shanghai and Sao Paolo.

The role:
A newly created position for the division, the Social Media Manager will work closely with the Global Social Media Director to set and implement local strategies for the Family Brands in the UK, whilst working in close collaboration with the UK Marketing Team. This will include planning social calendars, expanding brand reach, growing brand engagement, championing trends and opportunities, analysing effectiveness, and transitioning social strategies and execution in-house. The role will have a global reach, so you will have to have the ability to navigate the tone for different countries.


  • Manage all Family & Brands UK and Global/Default social media accounts, across brand lifecycles from launch to maturity, which includes creating original posts, copywriting and scheduling
  • Monitor and respond to our new and existing community on all social media platforms in a timely and personable manner and in keeping with our brand values and tone of voice
  • Utilise analytic tools to evaluate content performance against set KPIs in close alignment with the Global Social Media Director, ensuring our content and social strategies are successful in the UK and resonate with our audience
  • Be our local social media expert, aligning closely with the Global Social Media Director to ensure local requirements and learnings are integrated into global content and social strategies
  • Ensure UK social strategies and processes compliment and align with the global strategy, as set by the Global Social Media Director
  • Develop a deep understanding of our social media communities in the UK to continually drive brand awareness and deepen brand engagement
  • Work collaboratively and seamlessly as part of a specialist in-house Global Social Media Team, continually sharing ideas and learnings with Social Media colleagues around the world to streamline processes and deliver best-in-class social media for our brands
  • Closely align with the UK Marketing Team to ensure social media is integrated with and fully supports local brand and commercial objectives and 360 marketing plans
  • Work closely with our Global Paid Media Team to set up and run effective social paid media campaigns, ensuring these delivers against set KPIs
  • Identify social media trends and opportunities, and proactively capitalise on them in innovative ways, sharing learnings with the global team to drive future strategy development
  • Work with Global Creative Services and Global Brand Teams to oversee development of creative materials for the UK social platforms based on local strategies and needs
  • Coordinate with UK SVP/VPs of Brand Marketing and PR agency on crisis response and management as required to ensure all private and public engagement with followers is appropriate and on-brand
  • Proven experience of managing social media strategies, specifically in the UK. Previous experience with consumer brands, especially in the kids/family space, is a plus
  • A true social media enthusiast who is passionate about family brands. You will have a strong understanding of the role social media plays as part of broader brand strategy
  • Deep understanding of the social media landscape including platforms (existing and emerging), algorithms, challenges and opportunities in the UK as well as globally
  • Comfortable with using native and 3rd party analytic tools and reporting against KPIs
  • Highly collaborative and team-orientated with demonstrable relationship management skills
  • A creative champion committed to the highest quality and innovation levels with thorough understanding of our communities, brands and values
  • Excellent written skills in English, with the ability to write engaging social copy that reflects brand tone of voice and resonates with our communities. Strong attention to detail is a must
  • Strong understanding of the importance of SEO, keywords and hashtags to ensure our posts surface in search algorithms
  • Hands-on attitude, willing to roll up sleeves and ability to enhance potential of self and team by sharing insights, new ideas and solutions
  • Proven ability to handle major brand presence on social media, ensuring and maintaining high levels of community engagement, while expressing our company’s views creatively and consistently.

Core Attributes:

  • Become the local in-house social media expert, disseminating knowledge, expertise and guidance to relevant marketing and commercial teams in the territory
  • Lead the social media channels for two of the top three preschool brands in the world
  • Lead the launch and growth of a new property launching in the UK later this year
  • Get significant exposure to the inner workings of a world-class 360 brand management company.
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