Chief Marketing Officer

2019-08-07 17:00:282019-12-04Digital Recruitment Company
Job TypeCareers
AreaLondon, United Kingdom
SectorMarketing and Sales Jobs
Start Date
AdvertiserToby Day
Job RefTDCMO
Job Views194
Description
Chief Marketing Officer
Job Type:
Permanent
Salary: DOE plus bonus & benefits
Location: London
Consultant: Toby Day

The Organisation:
Digital Careers, part of the Digital Recruitment Company is currently working with a global independent asset management company who have over 1,000 employees in 15 countries.

Main Duties and Responsibilities:       
  • Lead the development and day-to-day management across the enterprise's marketing strategy
  • Be responsible for enterprise websites ensuring best practice design, content, conversion rate optimization and rollout of major tech upgrades
  • Optimize execution of key marketing strategies across Performance, Content activities.& Branding
  • Develop and refine key enterprise, regional and activity KPI reports for executive team
  • Lead a team of over 50 people to plan, analyse, evaluate and execute on existing and new marketing activities
  • Hire, mentor and motivate team members with varied experience levels and abilities
  • Develop benchmark criteria to measure efficiency and effectiveness of marketing programs
  • Evaluate and manage outsourced service and software providers
  • Lead meetings with senior management and marketing team
  • Report to the Directors on key KPI metrics, operational improvements and execution of defined strategies
  • .
Role:  
  • Understand and develop the brand and aspirations to deliver incremental revenue growth in a highly competitive environment.
  • Measure and track the channels from a ROI perspective, against set targets. Analyse post promotional campaign data and make recommendations for future promotional campaigns.
  • Drive meaningful traffic to the website through a mix of initiatives and channels, aligning all campaigns across channels for consistency and impact.
  • Taking full ownership of marketing in terms of briefing requirements and ensuring that cost efficiency/value is achieved with external parties.
  • Work effectively with all stakeholders to ensure that the Marketing and Communications strategy/activity is aligned the business to maximise revenues and profitability.
  • Undertake continuous analysis of the competitive environment and consumer trends. Conduct customer, brand and product research initiatives to better understand the target customer and their requirements.
  • Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management.
  • Develop and manage marketing budgets.
  • Plan and implement effective PR campaigns.
  • Manage website content and updates as required.
  • Manage the brand guidelines through other departments.
 
Experience and skills:
Results driven with the ability to thrive in a highly pressurise, fast paced trading environment, with the ability to demonstrate significant achievement in a similar or retail trading environment.
A self-starter who thrives in a result driven, creative environment with strong interpersonal skills and the ability to communicate and motivate the team.
 
The successful candidate will need to be able to demonstrate clear strategic thinking and remain hands on. They will need to be able to work in an entrepreneurial set up that has high growth ambitions. In addition, they will be able to demonstrate the following from previous jobs:
 
  • Building a strong brand identity in a highly competitive environment.
  • Developing and executing consumer/customer focused marketing communications plans, on & off line
  • Driving consumer/customer propositions through all digital channels and deliver a new CRM platform
  • Delivery of concurrent projects with competing timelines and resource limitations.
  • Strong understanding of current online marketing concepts, strategy and best practice.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Customer centric, ensuring all commercial decisions are made with the customer at the heart of the process
  • Able to lead, motivate a small team and to identify and attract talented individuals into the company.
 
The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.
To apply for this role please contact us at:
Toby Day
0203 640 2133
toby@digitalrecruitmentcompany.com
www.digitalrecruitmentcompany.com
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