Head of Display and Online Video

2019-07-19 09:35:132019-10-21Digital Recruitment Company
Job TypeCareers
AreaLondon, United Kingdom
SectorOtherMarketing and Sales JobsDesign JobsTechnical and Development Jobs
Salary£70,000-£90,000
Start Date
AdvertiserAmelia Sanderson
Job RefHODAOV221
Job Views277
Description
The Organisation:

The Digital recruitment company are representing one of the world’s most innovative FMCG tech companies, operating across 15 countries using 100’s of different cuisines. Using their unique SaaS platform, they have millions of customers and continue to grow every day. With a marketplace valued at £8 trillion they are listed within the top 1000 growing companies in the world, ranked within the UK top 50.

The Role:

They are looking for an experienced candidate to take full accountability for the health, impact and efficiency of all Display & Online Video channels with a multi-million-pound budget.

The responsibilities of the role:

  • Day-to-day leadership and management (inc. line management) of the lifecycle team (focusing on always-on, automated, performance managed campaigns) and bespoke team (focused on one-off high impact campaigns to achieve local market strategic objectives).
  • Responsible for developing, selling and executing against a long-term strategy for Display & Online Video. This includes (but is not limited to) collaborating with marketing technology teams, local and central marketing teams, engineering, data science, business intelligence and third parties to develop aligned plans and roadmaps.
  • Effective communication that builds trust and alignment across the business
  • Work with our internal studio (and 3rd parties as necessary) to develop content and creative for Display & Online Video channels.
  • Own and execute against an experimentation roadmap (inc. creative testing) that builds a generalisable and shareable knowledge base on ‘what works’ and ‘how to talk to our customers’.
  • Deliver a programme of continuous channel optimisation and report on impact & efficiency gains achieved.
  • Triage bespoke campaign briefs from local markets and use effective prioritisation, communication and execution to make change happen.
  • Evangelise customer centricity and the display & online video channel. Change behaviours and ways of working such that our customers become the first and last thing people think about when planning display & online video campaigns. 
  • Team L&D
  • Hiring & Interviewing
  • Conducting performance reviews
 
Experience and skills:

  • Experience running highly automated display & online video at scale
  • Evidence of customer centric campaign design and execution
  • Strong data literacy and a highly commercial mindset
  • Management and leadership experience
  • Solid knowledge of DSPs and SSPs
  • Proven success working with DSPs such as Display & Video 360 and third party ad servers.
  • Experience negotiating deals on the private marketplace.
  • Operational knowledge of campaign set up through DCM.
  • Expert in how to build and execute upon custom audience segments.
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