eCRM Executive / Email Marketing Executive

2022-07-27 14:29:002022-10-24Digital Recruitment Company
Job TypeCareersOther
LocationLondon
AreaLondon, United KingdomLondonUnited KingdomLondon
SectorOtherMarketing and Sales JobsProject ManagementSEO and Search JobsTechnical and Development JobsPR and Communications JobsClient ServicesStrategy
Salary£32,000 - £42,000
Start Date
AdvertiserMags Rendle
Telephone+44 (0) 203 640 2133
Job RefMR SEOMkJL
Job Views75
Description
 
eCRM Executive / Email Marketing Executive
 
 
Job Type: Maternity Cover 12-month FTC
Salary:£35,000 - £42,000  
Location:London Hybrid  working 
Consultant:Mags Rendle
 
 
Your chance to join a highly successful global Tech business!
 
 
The Digital Recruitment Company is working with one of the most successful recruitment technology businesses. They operate in over 22+ countries and aim to deliver the highest quality of service to all of their clients, ranging from small local players to big global corporations throughout all industry sectors. More than 60,000 renowned companies,
 
If you are looking to work for a first-class high-profile business to elevate your experience within your Digital marketing career this is a role worth considering.
 
 
The Role
Working within the welcoming and supportive Demand Generation team, you will be part of the team that builds creative digital marketing campaigns that engage and educate B2B customers (hiring managers) about  products and recruitment solutions.
 
Reporting to the Lead Generation & Campaign Manager, your role is to design and build advanced ABM email campaigns to acquire, grow and win back  B2B customers, delivering high quality, high value leads through to the sales team.
 
If you are experienced in implementing highly targeted and segmented customer communications, this could be the perfect role for you.
 
 
 
Key accountabilities and decision ownership:
 
  • Design and build sophisticated email marketing campaigns across the entire buying life-cycle to acquire, grow, retain and win-back customers.
  • Optimise based on your own reporting and analysis, implementing a test and learn approach.
  • Undertake email performance reporting, drawing actionable insights to help continuously optimise email performance.
  • Work closely with key stakeholders to ensure email programmes reflect the strategic priorities of the business.
  • Delivery of quality, high value leads to the sales organisation.
  • Be the champion of email communication best practise.
  • Support with the implementation of performance marketing campaigns on an ad-hoc basis.
 
 
 
Key performance indicators/Budget:
 
  • Contribute to lead volume target of 50k in year.
  • Help drive lead to contract conversion from 11% (2021) to 13% by end 2022.
  • Establish new ways of working to improve processes and ultimately speed up email campaign delivery and accuracy.
  • Be a guardian of our brand and visual identity across all email communications, positively impacting on unprompted brand awareness and positively influencing brand perception.
  • Become experts in – and take ownership for - the end-to-end process of our email campaigns, so that opportunities for improvement can be identified.
 
 
Qualifications
  • Essential skills, know-how and experience:
  • Proven track record of managing and developing automated email lifecycle campaigns that contribute to lead generation.
  • Strong understanding of email marketing principles, triggered email campaign testing, and performance optimisation.
  • Experience in implementing highly targeted and segmented customer communications.
  • Experience in reporting and analysis, with the ability to use data to make informed decisions and recommendations.
  • Strong understanding of customer data and segmentation.
  • Strong experience of implementing email best practice.
  • Previous experience of marketing automation systems (Selligent would be advantageous but not essential).
  • Knowledge and understanding of CRM (Salesforce preferably).
  • Experience of working in HTML advantageous.
  • Creative individual, driven and passionate about the customer journey and lifecycle, data and marketing automation.
  • Team player: has a positive attitude with excellent communications skills, able to work collaboratively in different scenarios.
 
 
Additional Information
Benefits and Rewards –How they recognise their employees hard work and talent:
 
  • Holiday – They feel work-life balance is important, so they offer employees 29 days holiday a year, plus public holidays. Everyone also has the option to buy or sell up to three days each year in the Holiday Flex scheme.
  • Family Leave -  they understand that laying the foundations for a smooth start to family leave they also make sure for an easier transition back to the workplace and subject to qualifying criteria, the benefits under the Company Family schemes are more generous than required under current legislation.
  • Pension Scheme - To help plan for their future they offer a competitive pension scheme.
  • Eye Tests - Every employee receives a voucher which entitles them for a free eye test every year.
  • Medical Insurance - All employees are eligible to apply for private medical insurance cover which also includes a digital GP service.
  • Charity- Each employee receives x2 additional days off every year to volunteer to charitable causes. They also give employees the chance to 'give as theyearn' meaning they can donate tax-free to a registered charity, and they will match their contribution up to a value of £10 per month.
 
What next:
If you would like to find out more about this first class, highly successful global business and the opportunity to join them, please apply below, and Mags will be in touch to discuss the company and the role further. 
 
 
The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.
To apply for this role please contact us at:
Mags Rendle
0203 640 2133
mags@digitalrecruitmentcompany.com
www.digitalrecruitmentcompany.com
 
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Mags Rendle
Senior Recruitment Consultant
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