CRM Marketing Manager

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2022-03-29 08:19:401970-01-01Digital Recruitment Company
Job TypeCareersOther
AreaManchester, United KingdomManchesterUnited KingdomManchester
SectorOtherMarketing and Sales JobsProject ManagementSEO and Search JobsTechnical and Development JobsPR and Communications JobsClient ServicesStrategy
Start Date
AdvertiserMags Rendle
Telephone+44 (0) 203 640 2133
Job Views362

CRM Manager

Fantastic Career opportunity
Job Type                  Permanent
Salary:                      £45,000
Location:                   Manchester/ Hybrid  2 – 3 days WFH
Consultant:               Mags Rendle


The Digital Recruitment company are excited to be recruiting for a CRM Manager to join an award-winning and growing FinTech platform to join their Marketing team in Manchester.
They’ve spent the last five years building an exceptional digital consumer lending platform that, in short, keeps finance simple. There’s no complicated forms or jargon, just an easier way to navigate the world of borrowing.

What can they offer you?
Flexible working arrangements (2 -3 days at home, - 2- 3 days in the office)
33 days holiday including bank holidays
Contributory pension scheme
Enhanced Westfield Healthcare cash plan
Life Assurance
Regular social events
Access to our benefits portal with a range of retailer discounts
What will you be doing?

The primary role of the CRM Manager is to continually optimise campaign activity on the existing customer database through analysis of trends and customer segments.
Delivering recommendations, tests and manage a portfolio of activity with the objective of increasing customer lifetime value, engagement and building long term relationships which are personalised, proactive and predictive.

CRM Manager Responsibilities:
  • To own and deliver the existing customer multi-contact strategy including production and delivery of the annual plan and optimisation testing to a number of well-known brands which it’s platform powers
  • Work closely with other departments of the business to implement and facilitate the CRM strategy and plan in line with overall business objectives
  • Grow overall database size and quality by ensuring data collection points are in place across all areas of the business to maximise every opportunity
  • End to end responsibility for delivery and development of all life-cycles campaigns including segmentation, transactional emails, upsell, welcome re-activation and re-engagement programs
  • Develop engaging, impactful and personalised campaigns that drive retention and loyalty to meet commercial objectives
  • Work with the CCO to interpret the overall propositions and branding piece for each persona recommending elements to dial up and dial down
  • Analyse performance and using this to inform new models to predict customer behaviours and introduce prioritisation in terms of speed of customer follow up and product suggestions to deliver efficiencies in conversion and repeat purchase
  • Ensure all collateral is fully compliant and a full process is maintained
  • Support with the customer communications strategy including customer journey mapping and contact strategy mapping
  • Test, learn and iterate to ensure they are always improving
  • Ensure comms are on brand, effective and accurate/compliant
Do you have the following?  
  • Excellent Operational CRM experience – ideally within financial services
  • High level CRM Design experience
  • We use Blueshift – experience would be great but not essential
  • Previous ownership of a CRM strategy and Roadmap
  • Good knowledge of the full development cycle
  • Strong relationship and stakeholder management experience
  • Commercially astute and results driven
  • Have a love for digital and interest in financial services
  • Collaborative mind set with the ability to work as part of a team
  • Excellent attention to detail, able to work under pressure and work on own initiative
  • Proven success in managing complex, personalised, segmented CRM campaigns
  • A numerate individual with the ability to turn data into commercially viable CRM strategies
If this sounds like the right career move for you, click apply for our  CRM Manager role and I will be in touch to answer all your questions.

To apply for this role please contact us at:   Mags Rendle  0203 640 2133
The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.


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Mags Rendle
Senior Recruitment Consultant
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0203 640 2133
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