CRM Executive

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2022-03-21 11:39:191970-01-01Digital Recruitment Company
Job TypeCareersOther
AreaLondon, United KingdomLondonUnited KingdomLondon
SectorOtherMarketing and Sales JobsSEO and Search JobsTechnical and Development JobsPR and Communications JobsClient ServicesStrategy
Start Date
AdvertiserMags Rendle
Telephone+44 (0) 203 640 2133
Job Views309
CRM Executive

Job Type                  Permanent
Salary:                      £32,000
Location:                  London/Hybrid/ Very flexible    
Consultant:              Mags Rendle


The company
The Digital recruitment company are delighted to be working with an iconic luxury brand within the Fashion retail sector. We are seeking a CRM Executive to join their digital marketing team.  They are a wonderful company to work for offering a flexible working from home and occasionally within the office. They provide first class support and encouragement to their teams to ensure you are happy in your role and working to your full potential. 

The Role
As the CRM executive, you will deliver a magical brand experience to their current and potential fans. Reporting into the Digital Marketing Manager you will be responsible for the day-to-day development of the email marketing channel, driving best practice to uplift customer conversion, lifetime value, retention, and acquisition to meet business targets and objectives.
Key Role Responsibilities and Accountabilities
  • Responsible for building and maintaining the integrity of the CRM environment from both an operational and administrative perspective.
  • Manage end-to-end delivery of all email marketing campaigns including brief creation, execution, set-up, testing and reporting.
  • Responsible for email template/asset management across multiple integrated systems (CRM platform, ESP) to deadline, including dynamic content functionality and QA testing.
  • Building and testing emails within the ESP platform for delivery across all websites and customer segments.
  • Ensuring customer segments are managed and maintained to a high standard.
  • Liaising with copywriters, digital designers and E-commerce teams on email briefs, content, build and testing.
  • Coordinating product selection with Trading and Merchandising teams.
  • Manage CRM programmes, segmentation and personalisation, A/B testing and performance analysis.
  • Develop global customer’s communication strategy with the objective to activate single buyers into multi-buyers and re-engaged lapsed customers to active customers.
  • Develop and manage the user journey to the website to ensure visitors easily find required content to increase email conversion rate.
  • Develop lead generation strategies to grow the database ensuring the site and acquisition channels are fully optimised to capture email addresses and feed into the database accurately.
  • Analyse consumer behavioural data to identify how best to segment markets.
  • Generate CRM insights reports based on activity results, KPIs and deliverables.
  • Manage relationships with third party suppliers.
Skills & Experience
  • 2-3 years’ experience in a digital marketing role
  • Proven track record of using data analysis, A/B testing and strategic approaches to optimize results.
  • Strong analytical background and attention to detail with ability to use data to measure performance and determine improvements.
  • Expert knowledge and experience of excel and manipulating large sets of data.
  • Knowledge and experience building reports in Google Analytics
  • Keen follower of digital trends.
  • Experience developing and deploying email campaigns within an ESP
  • Experience in creating and implementing successful acquisition and retention programmes.
  • Strong analytical skills - ability to translate data-led insight into strategic recommendations that underpin the creation, development, and execution of robust online plans to deliver targets.
  • An Understanding of E-commerce and consumer behaviour in a digital and omni-channel environment
  • Highly goal oriented – your performance will be measured against various OKRs and KPIs
  • Highly detail oriented
  • Strong project and process management skills and the ability to deliver multiple tasks using your own initiative
  • Continuous improvement mindset, always looking for ways to improve performance and processes and increase efficiency
  • Solid written and verbal communication skills
  • A keen problem solver who believes all problems have a solution
Behaviour Competencies

  • Positive, enthusiastic with a can-do attitude
  • A proven ability to be self-starting and work independently.
  • Ability to work as part of a lean team, and willingness to support in areas beyond your core remit
  • Highly collaborative and team-oriented approach, with the ability to build close working relationships with team members across the company
  • Ability to communicate with effectiveness across all levels within the business
  • Willingness and eagerness to contribute to the company’s culture and performance
Why apply
  • Excellent career potential
  • 25 days holiday, plus bank holidays
  • A generous product purchase scheme
  • Employee Assistance Programme which provides confidential counselling to support you through your times of need
  • Retail discounts through the Perks at Work scheme
  • Remote working model which gives you the freedom to work from anywhere in the UK
  • Flexible working, allowing you to mould your workday around your personal life, giving you meaningful work-life balance
  • Regular in-person and virtual team activities to give you a strong sense of team and belonging
Whatever your long-term career ambition, you will be joining a company who will provide you with the flexibility for you to develop your career.  They offer a supportive and welcoming working environment, including hybrid working. They will take your career seriously to enable you to be the best you can be.
The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.
To apply for this role please contact us at:  
Mags Rendle
0203 640 2133
Job TypeClear
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Mags Rendle
Senior Recruitment Consultant
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0203 640 2133
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