Regional Head of Marketing - Europe

2021-11-16 15:04:572022-02-13Digital Recruitment Company
Job TypeCareers
AreaWork From Home, United KingdomWork From HomeUnited Kingdom
SectorMarketing and Sales JobsStrategy
Start DateASAP
AdvertiserRosie Whelan
Job RefRW-RHOM
Job Views123
Description
Regional Head of Marketing - Europe
Job Type:
Permanent
Salary: up to £120,000 plus bonus and package
Location: WFH & London (Flexible Working)
Consultant: Rosie Whelan
 
The Organisation:
 
We are currently working witha global leader in omnichannel engagement powering a broad range of messaging channels, tools and solutions for advanced customer engagement, authentication and security. They help their clients and partners overcome the complexity of consumer communications, grow their business and enhance customer experience. Their platform is used by almost 70% of the population, making it the largest network of its kind and the only full-stack cloud communication platform (cPaaS) globally.

The Role:
 
The purpose of the Regional Head of Marketing is to support exponential growth through highly engaged and empowered people by building, leading, and continuously developing marketing resources across their region. Their responsibilities include budget management as well as developing and executing strategic marketing plans in close alignment with the region’s key stakeholders and the global marketing organization.
 
They are recognized as an expert in the delivery of marketing strategies and developing plans to help establish our client’s brand and image. They are expected to apply internal processes in an efficient and consistent manner while ensuring the highest standards in the execution of regional marketing activities. The regional Head of Marketing must also ensure that all marketing activities take into account the global marketing and communications OKRs/strategy as well as the region’s business goals and priorities.
 
Core Responsibilities:
 
  • Develop and deliver high impact regional Marketing strategies, campaigns and programs to support brand visibility, create awareness and drive engagement.  
  • Identify short-term and long-term scheduling, budget, and resource needs, including the management of an annual marketing budget for brand awareness and regional communication
  • Ensure appropriate sign off on spending according to region's policy and planned cashflow. 
  • Maximize local brand presence and enhance brand affinity through a solid PR & Communications strategy.
  • Ensure content and communication strategy is consistent and reflects the regional Business goals and overall regional Marketing OKRs.  
  • Drive projects and oversee functions including media relations, event planning and digital engagement strategies for business growth and reach.  
  • Oversee the regional content strategy and the development and implementation of powerful and engaging content for distribution via regional channels.
  • Oversee the regional Events strategy and calendar and drive the implementation of innovative events and webinars to increase brand equity and visibility in the region.
  • Collaborate with Regional Demand Gen Director to support regional plans for growth through the implementation of comprehensive thought leadership, engagement and awareness campaigns.   
  • Collaborate with Regional Sales Director to support sales initiatives through a regular cadence.
  • Manage Regional Customer marketing programs and partner with our clients Global Customer Marketing team to deliver high impact regional activities to support existing customers and grow solutions awareness footprint in the region.    
  • Boost brand affinity and ensure the implementation of the Regional P2P Influencer Program by building and cultivating relationships with key local and regional influencers in the industry. 
  • Collaborate with the Global Marketing team to align on global campaigns and get support for regional initiatives that require global support and resources.
  • Collaborate with other Regional heads to elevate regional performance through sharing of ideas and initiatives across multiple regions.   
  • Forecast, track and report on regional campaigns' KPIs and results, and provide a set of recommendations to enhance the performance of regional campaigns on regular basis.   
  • Provide regular updates to regional management on Marketing performance, upcoming activities and collaboration plans with regional Sales and Demand Gen teams 
 
Qualifications

  • 10+ years of experience in leading marketing teams across a wider region
  • Experience in managing numerous projects simultaneously, in a fast-paced, adaptable environment
  • Have experience with owning and managing budgets
  • Agile and understand the various marketing pillars
  • Customer-centric mindset
  • Know how to identify the most relevant opportunities for innovation and improvement
  • Have experience designing and delivering processes within a large organization
  • Enjoy both strategic thinking and hands-on work
  • Find being systematic and organized your natural way of work
  • Have strong communication skills, achieving understanding and alignment with main stakeholders
  • Are an excellent coordinator and collaborator, and enjoy working with a wide array of people, with diverse backgrounds, knowing how to adjust your communication with all of them
  • Excellent level of English
  • Experience working within a B2B tech/software company
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