Growth Marketing Manager


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2021-10-01 14:40:571970-01-01Digital Recruitment Company
Job TypeCareers
AreaLondon, United KingdomLondonUnited Kingdom
SectorMarketing and Sales JobsStrategy
Start DateASAP
AdvertiserRosie Whelan
Job RefRW-GMM
Job Views355
Description
Growth Marketing Manager - Europe
Job Type:
Permanent
Salary: £80,000
Location: WFH & London (Flexible Working)
Consultant: Rosie Whelan
The Organisation:
 
We are currently working witha global leader in omnichannel engagement powering a broad range of messaging channels, tools and solutions for advanced customer engagement, authentication and security. They help their clients and partners overcome the complexity of consumer communications, grow their business and enhance customer experience. Their platform is used by almost 70% of the population, making it the largest network of its kind and the only full-stack cloud communication platform (cPaaS) globally.
The Role:
 
The Growth Marketing division aims to deliver business results in effective digital marketing development, automation and lead generation. Growth Marketing drives demand and revenue results as well as optimizes interactions across the whole revenue cycle.
 
Core Responsibilities:
 
Tasks and responsibilities:
  • Lead the demand generation function, including development and execution of strategies for multiple customer segments to drive market awareness, educate and capture buyers’ interest, and ultimately build pipeline across prospects and customers.
  • Build, scale, and optimize digital marketing channels including but not limited to SEO, SEM, Facebook, LinkedIn and more. Test, analyze, and scale experiments to improve key metrics across channels (e.g., landing pages, ad copy, creative, etc.).
  • Evaluate and track key success metrics across digital marketing channels (e.g., performance, ROI, etc.).
  • Work closely with product marketing, growth, brand, customer and partnership marketing to develop and determine which content assets are produced and promoted to whom, when, and at what cadence to target specific buying personas.
  • Partner with the regional sales through account-based marketing to build a demand generation plan that engages and nurtures target accounts and those within our ideal customer profile.
  • Drive new levels of cross-channel and integrated marketing and ensure our marketing activities are aligned and planned well in advance.
  • Select and partner with agencies or other external resources as necessary to drive results across multiple channels.
  • Understand the entire marketing and sales process, from acquisition to close, so that you can improve pipeline growth and velocity across the entire funnel in partnership with the sales and revenue operations team.
  • Leverage data to make intelligent, informed recommendations, decisions, and forecasts for our demand generation tactics, tiered accounts, and paid investments.
  • Measure, optimize, and focus the growth and demand generation activities on a weekly basis.
  • Forecast, measure, analyze, and report the impact of demand generation campaigns on MQL, SQL, pipeline, revenue, and sales cycle length; leverage quantitative skills to interpret data and gain insights that then translate into actionable changes.
  • Manage the demand generation budget and ensure key deliverables from all related third-party providers, including agencies, freelancers, and contractors.
  •  
Qualifications
More about you:
  • You have experience in managing and developing high performing teams across multiple countries.
  • Experience working with Saas, Cpaas or Paas technologies is highly desirable.
  • Able to shift gears between thinking and doing across a range of marketing activities.
  • Experience in managing numerous projects simultaneously, in a fast-paced, agile environment.
  • You have a strong customer-centric approach (customer satisfaction is at all times your priority).
  • You have a strategically orientated mindset (you take a broad, long-range approach to problem-solving and decision-making that involves objective analysis, thinking ahead, and planning).
  • Written and verbal fluency in English is mandatory.
  • You have exceptional communication and presentation skills, with the ability to communicate at all levels of the organisation.
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Rosie Whelan
Senior Recruitment Consultant
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Get in touch with Rosie
02036402133
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