Product Manager – CRM Engagement

2020-12-22 11:35:462021-03-21Digital Recruitment Company
Job TypeCareers
AreaLondon, United KingdomWork From Home, United KingdomLondonUnited Kingdom
SectorMarketing and Sales JobsProject ManagementTechnical and Development JobsClient ServicesStrategy
Salary£70,000- £75,000
Start Date
AdvertiserToby Day
Job Views692
Product Manager – CRM Engagement
Job Type: Permanent
Salary: £70,000- £75,000
Location: London
Consultant: Toby Day
The Organisation:
Digital Careers, part of the Digital Recruitment Company is currently working with an international fintech high-growth business. This company have created an innovative app that helps kids learn to manage money in a digital and cashless world, and you would be joining their fast-growing team.
The Role:
As Product Manager – CRM Engagement, you will be responsible for managing a small team to deliver a highly data-driven customer onboarding, engagement and retention program, for both the US and UK, to ensure that each user receives maximum value from our product in a tailored way. Reporting to the Head of Product & Design, you will work closely with other Product Managers to provide a service whereby each product team can drive maximum engagement and stickiness with the product.
What you'll do
Your key responsibilities will include, but will not be limited to:
 Customer insight & segmentation

  • Develop a deep understanding of our customers’ needs and behaviours using data analysis, direct communication, social feedback, helpdesk and other sources of input
  • Define the optimum segmentation model for customer activation and ongoing engagements

Strategy and roadmap

  • Manage the Product Roadmap for Engagement CRM, working closely with all other Product Managers across the customer lifecycle: acquisition, onboarding, engagement, and retention Conceive and create exceptional ideas, initiatives, and solutions
  •  Work with Marketing to ensure brand strategy and comms are coordinated
  • Communicate and present the roadmap and achievements, backed by data, in the quarterly Product Board


  • Create an “always-on” segmented program of omnichannel, short-form customer engagement lifecycle campaigns & nudges (push, email, SMS etc), for both parents and children based on data insights
  • Implement a rapid-pace test-and-learn program and adjust approach accordingly
  • Define and manage data integration from our core systems to the CRM platform
  • Ensure a high-quality, well-tested customer experience throughout

Measurement & continuous improvement

  • Define OKRs and success metrics, track progress and measure impact
  • Experiment continuously and measurably improve engagement
  • Tune the roadmap based on meaningful analysis of what is happening
  • Consistently evaluate our capabilities and approach against industry-leading standards

 What we’re looking for

  •  3-5+ years of experience operating as a product manager or product owner in a CRM
  • onboarding / engagement capacity in a digital B2C environment, ideally in fintech, digital
  • banking or edutech.
  • Track record in developing and delivering multi-channel short-form engagement campaigns - ability to create succinct short-form messaging/copy yourself.
  • Highly data-driven, strong data skills, using metrics to analyse and segment our customers based on their behaviours and needs
  • Self-starter, with proven ability to take an idea through design, delivery and optimisation
  • Hugely customer-focused with a passion for great customer journeys and for quality of execution
  • Results-oriented, with a strong sense of purpose and high integrity
  • Used to working successfully under tight project deadlines with minimal oversight
  • Good leadership, internal collaboration, project management and communication skills
  • Strong team player, ability to work in cross-functional teams with marketing, design, engineering, operations and partners
  • Passionate about our vision to provide financial education to young people
  • Ideally SQL skills and experience with Salesforce Marketing Cloud

How can you resist?

  • Competitive salary
  • Flexible working hours
  •  Free tea, coffee and fruit
  • Workplace pension scheme
  • 25 days annual leave (plus bank holidays)
  • Westfield Health cash plan
  • Westfield surgery plan after 3 years’ service
  • Westfield Rewards (receive discounts at over 600 retailers)
  • A birthday lie-in
  • Training opportunities to further develop your craft
  • Choose your own equipment

The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.
To apply for this role please contact us at:
Toby Day
+44 0203 6402133
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