Digital Marketing Specialist

Job Type: Permanent  

Salary: DOE + bonus + extensive benefits

Location: Woking + WFH 

Consultant: Rosie Whelan

 

 

Digital Careers, part of the Digital Recruitment Company is currently working with a Fortune 250 company which is the world’s largest restaurant group with over 40,000 restaurants across the globe. They are a billion-pound business with over 900 restaurants run by our 28,000 restaurant team and have received a number of accolades in recognition of our commitment to their employees, including being named as Britain’s Top Employer three years running. They are committed to breakthrough innovation and the success of our employees. They're proud of the unique culture that they have built, one where everyone can be their best self, make a difference and have fun!

 

The Role:
 

This is a unique and exciting opportunity to join the Marketing Retail Solutions team as a Marketing Technologist, a role that has the opportunity to influence real business change, accelerate the growth cross our physical and digital channels, and help set us up as a data driven brand and retailer.

 

Our client are looking for a bright, curious, and resilient future leader who can drive and develop our marketing technology agenda for our retail and eCommerce function.

 

The Marketing Technologist is one of the latest roles spawned from their new digital landscape. This role serves as a crucial link between Marketing and Digital Technology. The role requires the ability to liaison within the different marketing functions and then translate that marketing vision to a technology implementation to deliver on marketing goals. Reporting to the Digital Enablers Lead, the Marketing Technologist will be part of a team passionate about Technology, data and analytics.

 

The Marketing Technologist must also understand the valuable potential of automation to streamline the functions of marketing teams. They should understand how systems could interconnect to integrate data between platforms, although they won’t have to write the code to make that happen. Their work must cross all digital channels to improve business performance.

 

The Marketing Technologist must work smoothly and collaborate effectively with Technology and Marketing teams. The Marketing Technologist is a team player, bridging gaps between departments that are admittedly sometimes just not speaking the same language. Think of the Marketing Technologist as the interpreter between these sometimes-disparate departments. But never fear; the Martech Executive can connect all the dots between the frontend user experience and the marketing and Technology teams that control their UI.

 

The Marketing Technologist must be able to partner with key stakeholders in our business in order to completely understand context and guide which business priorities we should address using data and how we should go about doing so. This role will serve as a domain expert and will develop a rapport with our internal business partners as an essential, long-term part of the team.

 

This role will be based in the UK but with opportunities to work across the business. 

 

 

Performance Analysis – Manage the analytics infrastructure that surrounds digital and retail performance, provide data-led insights to drive brand and business growth. 

 

Liaison with Marketing and Technology– Serving as super-user and product evangelist for a variety of digital tools. Overseeing marketing intelligence and providing actionable insight to internal stakeholders

 

Supporting with service introduction– Supporting with testing and implementation of new marketing technology rollouts. Overseeing training of marketing software and user adoption. Leading user acceptance testing while correcting any issues that arise.

 

Building relationships with Technology companies– Relationship management with technology vendors. Optimizing technology investments. Attending Technology events to build relationships with potential vendors and shape the future Martech stack.

 

What you’ll do: