Events Marketing Specialist
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| Job Type | CareersOther |
| Location | London |
| Area | London, United Kingdom |
| Sector | Marketing and Sales JobsProject ManagementPR and Communications JobsStrategy |
| Salary | £40,000 - £45,000 |
| Start Date | |
| Advertiser | Mags Rendle |
| Telephone | +44 (0) 203 640 2133 |
| Job Ref | AAFDGD543544 |
| Job Views | 1131 |
- Description
Events Marketing Specialist
Job Type: Permanent
Location: London Hybrid – Flexible
Salary: £40,000 - £45,000
Consultant: Mags Rendle
Excellent career opportunity!
The Organisation
TDRC are excited to be working with a global leader in security evidence management software. Their systems play a crucial role in the private security sector as well as within healthcare, retail and within sport.
They are supplying and supporting cameras and software to clients in 40+ countries and have offices in the UK, USA and Hong Kong with their international activities growing rapidly.
They have become the most successful European company in this rapidly expanding market and have sold their equipment to the majority of the local authorities within the UK as well as private organisations. It's an exciting time to be joining this firm as they continue to lead the world in the development and application of their technology.
The Role
As the Events Marketing Specialist, this role offers a unique opportunity to manage the company’s virtual and physical event programme. The key function of this role is to lead and manage the full range of global events, including webinars, tradeshows, exhibitions, and conferences, working to agreed KPIs to generate new leads or advancing existing prospect and customer relationships. Working with the Marketing Manager and relevant Sales team members, the Events Marketing Specialist will manage an event programme according to the strategic needs of geographies and industry applications, deciding on their event objectives, content, and audience generation strategy. They will also manage the event attendance and logistics with Marketing team members, Sales teams, selected partners, and suppliers. The Events Marketing Specialist will work with other Marketing team members to execute an optimal mix of pre- and post-event marketing activity to ensure success against the objectives.
Day-to-day
Drive audiences for each event using the optimum range of channel activity, applying lessons learned from previous events, to meet required KPIs and targets
Plan and execute virtual and physical events in regions of focus, including webinars, trade shows, exhibitions, conferences, customer user groups, and other innovative online formats; leading on content, audience generation, format/presence, communications to drive success, and evaluation.
Partner with Sales and Marketing to execute on account engagement strategy to generate new business pipeline and accelerate existing opportunities with events
Contribute to the quarterly and annual integrated marketing plans for target regions and verticals across marketing channels
Proactively engage with the Sales teams to co-ordinate, communicate and optimise the impact of their events
Evaluate, select, and manage vendors that contribute to local demand creation programs, including event vendors, local media publishers and agencies
Manage day-to-day requirements and deadlines, including working with stakeholders to ensure marketing events are executed with a high degree of quality
Monitor and report on results of events, and analyse results to shape future event selection and planning
Work closely with all members of the Marketing team to ensure pre- and post-event marketing is delivered to fulfil event objectives.
Keeping ahead of industry trends and event developments to ensure they are maximising all event marketing opportunities.
Essential
3+ years’ experience of running successful events marketing programmes, including virtual and physical events
Demonstrable experience and evidence of generating audiences for events.
Professional & Personal Skills
Excellent project management and time management skills
High drive, ambition, and energy
Maturity and strong work ethic
Excellent verbal and written communication skills
Adept to change and thrives in a fast-paced environment
Good attention to detail and ability to handle pressure.
Desirable
Experience of project managing fully global marketing events programmes (UK, EU, USA, APAC)
Proficient working with international vendors and teams
Good working knowledge of Salesforce and Pardot.
Benefits- 25 – Holiday + holiday purchase scheme
- Time for you scheme - Opportunity to earn some time off
- Shopping discounts
- Private medical Insurance
- Yearly bonus
- Lovely working environment – Great location and welcoming staff.
Why apply
In return, you will be given the opportunity to work with a dynamic and talented team with
some incredible clients. They will enable you to broaden your skillset and provide you with a highly progressive training and development programme to enrich your career.
Apply below And Mags will be in touch to discuss the role further.
The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.
To apply for this role please contact us at:
Mags Rendle
0203 640 2133
mags@digitalrecruitmentcompany.com
www.digitalrecruitmentcompany.com
