Marketing Specialist – Freelance
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| Job Type | CareersOther |
| Location | London |
| Area | London, United Kingdom |
| Sector | OtherMarketing and Sales JobsDesign JobsProject ManagementSEO and Search JobsTechnical and Development JobsPR and Communications JobsClient ServicesStrategy |
| Salary | £220 - £270 Per day |
| Start Date | asap |
| Advertiser | Mags Rendle |
| Telephone | +44 (0) 203 640 2133 |
| Job Ref | HHSJ5565 |
| Job Views | 377 |
- Description
Marketing Specialist – Freelance
Job Type: Temp (sabbatical cover) – from 13th March to 10th June.
Salary: £220 – £270 day rate
Location: London Remote / London White City
Hours / week: 14 – 21 hours (2 – 3 days per week)
Consultant: Mags Rendle
The Organisation:
The Digital Recruitment Company is currently working with a global market leader for art materials. Their quality brands have played an important role in the creative industry for centuries. Artists all over the world are fans of their beloved and famous brand portfolio.
This is your opportunity to work with a highly successful and renowned organisation who supply high quality brands within the creative industries.
Role Overview- You will be responsible for the end-to-end planning, development, and execution of lifecycle marketing activities for Liquitex and Snazaroo to support business goals and KPIs
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- Work in tandem with brand and paid media teams to develop gated content incentives / lead generation campaigns to drive database growth targets
- Collaborate with paid media team, leveraging data within our CDP to optimise ad-spend and generate look-a-like, prospecting, and retargeted audiences
- Work with brand and commercial teams to identify relevant content, products, and promotions that offer unique value for each lifecycle segment, driving customer retention and loyalty
- Leverage CDP data within your own lifecycle campaigns to improve personalisation and performance (e.g. behavioural-driven product recommendations, dynamic HTML blocks & snippets)
- Develop well thought out AB test strategies, including a clear hypothesis and measurement framework, regularly sharing learnings with other stakeholders to inform future content and comms
- Support web / product owners with implementation of relevant roadmap projects / tasks such as cart and product page optimisations
- End-to-end ownership and execution of email marketing calendar (brand marketing emails)
- Deliver monthly, and quarterly performance reports, sharing actionable insights and recommendations
- Day-to-day management of customer database (CDP), ensuring data and events captured are of high quality and being used effectively within customer segments, campaigns, and reports
- Inhouse customer lifecycle/email marketing expert – providing ad-hoc consultancy, training and support to brand and local marketing specialists
Experience
· Experience using Customer Data Platforms / CRM software and Email Service Providers (ESPs).
· Good working knowledge of Google Analytics.
· Light HTML / CSS / JINJA knowledge preferrable but not essential.
· Understanding of email marketing and content best practice.
· Experience using project management / collaboration tools such as Monday.
· Proficient in MS Office, particular Excel.
· Good interpersonal and communication skills.
Network
· Brand and markets: train, upskill, provide consultancy and guidance.
· Digital Specialists: alignment on campaigns and joint CLM / paid initiatives.
· Digital Analyst: discuss strategy and performance and KPIs.
· Head of Digital: support in strategy / planning workshops and projects
What next:
Please apply below to discuss the opportunity with Mags further.
The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.
To apply for this role please contact us at:
Mags Rendle
0203 640 2133
mags@digitalrecruitmentcompany.com
www.digitalrecruitmentcompany.com
