Senior Marketing Executive - Events
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| Job Type | CareersOther |
| Location | London |
| Area | London, United Kingdom |
| Sector | OtherMarketing and Sales JobsProject ManagementSEO and Search JobsTechnical and Development JobsPR and Communications JobsClient ServicesStrategy |
| Salary | £41,500 |
| Start Date | |
| Advertiser | Mags Rendle |
| Telephone | +44 (0) 203 640 2133 |
| Job Ref | MR SEOM1`2 |
| Job Views | 1590 |
- Description
Senior Marketing Executive, Events
Job Type Permanent
Salary: £41,000
Location: London/Hybrid/ Flexible
Consultant: Mags Rendle
Excellent career opportunity!
The Company
TDRC are thrilled to be working once again with a high-profile digital healthcare organisation who are one of the world's leading knowledge providers. They have a vision of a healthier world which drives what they do; by sharing knowledge and expertise they help to improve patient outcomes through better evidence, better decisions, and better systems.
This is your opportunity to join to join one of the world’s most trusted Healthcare providers who have more than 50 million users from over 150 countries with access to their websites every year.As an employer, and as a leading voice in global medicine and health, they strongly believe in anti-racism and equity because more equal societies are healthier societies.
Their head office is in London, with more offices in China, India, North America, and Wales.
The Role
The Events team runs a range of international and national healthcare events. These include large scale conferences around the world, awards evenings and national conferences and webinars.
An exciting opportunity has arisen for a Senior Marketing Executive to work in this busy and close-knit team. The role will entail the management of all marketing activities across a portfolio of in-person and online events with a specific focus on performance marketing elements.
You will support the team in meeting their objectives for attendees, sponsorship, exhibitors, and speakers by implementing effective, multi-channel marketing campaigns.
You will also devise, manage, and direct marketing activities to drive delegate acquisition and lead generation for the event business.
This role requires an excellent copywriter, effective communicator, careful time manager and flexible multi-tasker. If this is you, please get in touch. In return they can offer you a varied and interesting role with an innovative and competitive global company.
Responsibilities- Input into the marketing strategy for each event and lead on creating and implementing tactical plans across multiple channels
- Working closely with an agency to manage and develop paid performance marketing strategies for customer acquisition and retention, including PPC and social, and share expertise across the wider team
- Provide oversight, manage, and generate reports for all major channel metrics, using it to inform channel strategy, planning, and optimisation
- Report back on performance to internal and external stakeholders focused on delegate bookings, abstract submission, brand and engagement
- Develop compelling and clear messaging for a broad audience including healthcare leaders, practitioners, and professionals from around the world
- Write clear and engaging copy for emails, social media, web, digital and print advertising
- Work with a designer to produce printed and digital collateral such as event guides and banner advertising
- Identify relevant prospective audiences for each communication channel
- Owning the updates of events websites, ensuring timely updates of messaging, programmes and all landing pages as well as creating new ones as needed
- Budget tracking and reconciliation of marketing expenditure across the events.
Skill, Experience & Qualifications- Effective copywriter who shows pride in attention to detail and can adapt their writing for email, web, social and print
- Can demonstrate they have independently planned and managed multi-channel marketing campaigns
- Passion for email marketing and a savvy user of email software (experience with Adestra will be ideal)
- A solid understanding of digital marketing across paid, owned, and earned channels
- Experience of major SEM platforms - Google Analytics, Google Ads, Microsoft Ads etc
- Experience of managing PPC, and familiarity with important account metrics and account structuring
- Respect for deadlines and excellent time management with the ability to juggle multiple tasks
- Can demonstrate strong interpersonal skills and confidence in managing multiple stakeholders
- Experience in events marketing a definite plus.
Why apply- Flexible working – working from home and occasionally within the office, for occasional team meetings and events.
- Twenty-five days holiday entitlement plus bank holidays, and an extra company Day as well as the opportunity to gain more holiday entitlement through long service employment
- Additional days’ leave for moving house, volunteering, or getting married
- Onsite gym, fitness classes and subsidised canteen and cafeteria
- Double matching employer pension contribution, up to 12%
- Multiple discounts through MyReward employee benefits platform.
- Season ticket loan, gym membership and cycle to work scheme
- Seven x salary life assurance cover
- Regular social events, diversity and inclusion groups, and charity fundraising initiatives to get involved in
The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.
To apply for this role please contact us at:
Mags Rendle
0203 640 2133
mags@digitalrecruitmentcompany.com
www.digitalrecruitmentcompany.com
