Product Marketing Manager

2022-07-05 18:06:592022-10-02Digital Recruitment Company
Job TypeCareersOther
LocationLondon
AreaLondon, United KingdomLondonUnited KingdomLondon
SectorOtherMarketing and Sales JobsProject ManagementSEO and Search JobsTechnical and Development JobsPR and Communications JobsClient ServicesStrategy
Salary£50000 - £60000
Start Date
AdvertiserMags Rendle
Telephone+44 (0) 203 640 2133
Job RefMYTTTURW
Job Views203
Description
Product Marketing Manager                                                                                                                                   
 
Job Type: Perm
Salary:£50,000 - £60,000
Location:London/Hybrid working 
Consultant:Mags Rendle
 
The Digital Recruitment Company is working one of the most successful online job board businesses today and operates in over 20 countries. Over 22+ countries aim to deliver the highest quality of service to all their clients, ranging from small local players to big global corporations throughout all industry sectors. More than 60,000 renowned companies,
 
The Role:
We are looking for an experienced Product Marketing Manager to develop product messaging and deliver lead generating campaigns, supported with best-in-class client facing sales collateral.
Working within Demand Generation, you will be part of the team responsible for developing effective marketing strategies and plans to communicate the features and benefits of products to clients and the sales team, resulting in high quality sales leads.
 
You will be experienced at communicating the vision and value of products to the sales team and be able to develop sales tools that facilitate the selling process. 
 
 
Key accountabilities and decision ownership:
  • Helping to scope GTM plans for all new product launches and product campaigns.
  • Create engaging product-led content and sales assets that create desire and with clearly defined customer benefits.
  • Build product messaging that sets new products apart from others in the market to give them a unique selling point
  • Communicate the vision and value of new products to the sales team and develop sales collateral that facilitates the selling process
  • Being the “voice of the customer”, understanding client needs & experiences & using these to inform future messaging & GTM plans.
  • Be the point person for product and commercial strategy teams to coordinate the build of new product collateral in support of GTM plans.
  • Oversee the creation of client facing product launch collateral to support sales conversations.
  • Generate content such as product-based case studies, videos, and website copy.
  • Update and maintain product collateral across all touchpoints.
 
Key performance indicators/Budget  
  • Contribute to lead volume target of 50k in year.
  • Help drive lead to contract conversion from 11% (2021) to 13% by end 2022.
  • Be a guardian of our brand and visual identity across all product marketing and supporting sales collateral, positively impacting on unprompted brand awareness and positively influencing brand perception.
 
 
Essential skills  and experience:
  • Proven track record of managing and developing product marketing campaigns that contribute to lead generation and invoiced sales – Min. 3 years.
  • Experience in implementing highly targeted and segmented customer communications for multiple touch-points across the customer journey and life-cycle.
  • Creative individual, driven and passionate about developing product marketing propositions that can work across multiple channels.
  • Essential skills, know-how and experience:
  • Proven track record of managing and developing product marketing campaigns that contribute to lead generation and invoiced sales – Min. 3 years.
  • Experience in implementing highly targeted and segmented customer communications for multiple touchpoints across the customer journey and life-cycle.
  • Creative individual, driven and passionate about developing product marketing propositions that can work across multiple channels.
 
Why apply? 
  • 29 Days Holiday plus bank holidays
  • Group Pension Scheme
  • Life Cover x 4 basic annual salary
  • 2 paid charity days per year
  • Employee Assistance Programme
  • Cycle to Work Scheme
  • Free Eye Tests
  • Season Ticket Loan (after probation)
  • Childcare Allowance (after probation)
  • Up to 6 free Physio Sessions (after probation)
  • Excellent Maternity & Paternity Pay/Leave
 
 
The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.
To apply for this role please contact us at:
Mags Rendle
0203 640 2133
mags@digitalrecruitmentcompany.com
www.digitalrecruitmentcompany.com
 
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Mags Rendle
Senior Recruitment Consultant
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