eCRM Manager
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| Job Type | CareersOther |
| Location | London |
| Area | London, United Kingdom |
| Sector | OtherMarketing and Sales JobsProject ManagementSEO and Search JobsTechnical and Development JobsPR and Communications JobsClient ServicesStrategy |
| Salary | £50000 - £60000 |
| Start Date | |
| Advertiser | Mags Rendle |
| Telephone | +44 (0) 203 640 2133 |
| Job Ref | MJR ECOMSS |
| Job Views | 354 |
- Description
eCRM Manager
Job Type: Perm
Salary:£50,000 - £60,000 (Flexible)
Location:Flexible Working
Consultant:Mags Rendle
The Digital Recruitment Company is working one of the most successful online job board businesses today and operates in over 20 countries. Over 22+ countries aim to deliver the highest quality of service to all of their clients, ranging from small local players to big global corporations throughout all industry sectors. More than 60,000 renowned companies,
The Role:
We are looking for an experienced eCRM Manager to join the eCommerce team to drive customer retention and loyalty through the B2B eCommerce. You will own and develop retention-based email campaigns from concept to completion, understanding the lifecycle of an existing eCommerce customer and use data points to build targeted campaigns to deliver customer and revenue growth. You’ll be part of a creative, hardworking, and friendly team, working in a collaborative and innovative environment with key stakeholders across the business.
Your Responsibilities:- Own and be responsible for the end to end handling of email campaigns: concept, brief, design, build, test, launch, analysis, and optimisation
- Generating landing page content and offers to support email content
- Collaboration with key teams to ensure correct content and consistent messaging is used across channels
- Undertake email performance reporting, drawing actionable insights to help continuously optimise email performance
- Constant test and learn approach, overhauling strategies and implementing your own data-driven ideas
- Work with key stakeholders to develop initiatives to retain, reactivate and increase the lifetime value of customers
Skills & Experience:- Proven track record of managing and developing automated email lifecycle campaigns
- Proven track record of identifying, developing, and managing revenue generating activities
- Strong copywriting skills
- Ability to work in a fast-paced environment, with a very high attention to detail
- Experience of mapping an existing customer journey and alignment of automated campaigns
- Good knowledge of customer behaviour and key trigger points
- Strong understanding of customer data and segmentation
- Strong experience of implementing email best practice
- Understanding of leveraging email against other marketing channels
The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.
To apply for this role please contact us at:
Mags Rendle
0203 640 2133
mags@digitalrecruitmentcompany.com
www.digitalrecruitmentcompany.com
