Senior CRM Manager

2022-04-12 08:56:582022-07-10Digital Recruitment Company
Job TypeCareers
AreaLondon, United KingdomWork From Home, United KingdomLondonUnited Kingdom
SectorMarketing and Sales JobsProject ManagementSEO and Search JobsTechnical and Development Jobs
Salary£60,000 + bonus & Share Options
Start Date
AdvertiserToby Day
Job Views169
                                                                        A picture containing textDescription automatically generated                                                                                                                       
Senior CRM Manager
Job Type: Permanent
Salary:£60,000 +  bonus & Share Options
Location:Flexible Working
Consultant:Rosie Whelan
The Digital Recruitment Company is working with an equity crowdfunding platform for entrepreneurs and growing companies to connect with potential investors. Dedicated to helping UK-based entrepreneurs raise finance to start or grow their business. They have over 1millin investors and helped 1000+ businesses.
The Role:
This is an exciting opportunity for an experienced eCRM manager to build a new discipline. This is a completely new role within the organisation. They are scaling the business to enhance their existing service with innovative new features and are looking for an experienced eCRM marketer to come along the journey with them. We are looking for someone creative, dynamic and autonomous, who can think strategically but also roll their sleeves up as needed when building a new function within an organisation.
Your Responsibilities:
  • Lead and manage the entire eCRM programme for the companies investors
  • Create a programme of work to increase investor engagement and revenue throughout their entire lifecycle using CRM best practice
  • Work closely with the product team to develop and deliver a roadmap of activity to improve the customer experience
  • Work closely with the local international teams to ensure CRM best practice is being followed in all European territories
  • Work closely with the marketing team to manage and optimise all campaign driven investor communications
  • Work closely with the design team to improve and optimise email templates
  • Work closely with our selected ESP to make best use of all its functionality
  • Oversee and improve the deliverability of emails using best practice
  • Run data selections for our email campaigns to ensure the best possible targeting of audiences
  • Use A/B testing and ensure insight from emails is used to continuously iterate and improve
  • Educate the business about CRM best practices
Skills & Experience:
  • Have at least 3 years’ experience working in a ‘lifecycle’ CRM role and / or can demonstrate an understanding of ‘lifecycle’ product businesses
  • Have worked in tech and product led businesses
  • Have experience working with product managers and designers
  • Have worked with at least two leading ESP providers
  • Have deep knowledge of CRM best practice
  • Have experience managing international campaigns
  • Have a proven ability to enhance existing CRM programmes (personalization, multi-channel, journey mapping)
  • Have a proven ability to improve email deliverability
Are data driven and customer centric
The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.
To apply for this role please contact us at:
Rosie Whelan
0203 640 2133
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