Lead Product Writer

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2022-01-10 13:54:101970-01-01Digital Recruitment Company
Job TypeCareers
AreaLondon, United KingdomLondonUnited Kingdom
SectorMarketing and Sales JobsStrategy
Start DateASAP
AdvertiserRosie Whelan
Job RefRW - PW
Job Views203
Lead Product Writer
Job Type: Permanent
Salary: DOE (Flexible) + Package
Location: London or WFH (4/5 days a week)
Consultant: Rosie Whelan
The Organisation:
Digital Careers, part of the Digital Recruitment Company is currently working with an international fintech high-growth business. This company have created an innovative app that helps kids learn to manage money in a digital and cashless world, and you would be joining their fast-growing team. Their clients product teams turn their vision into reality. Each product team is responsible for
executing a strategy which is core to that vision, from growth, through financial pillars, financial literacy, family network, payments and more. Product teams are cross-functional, with their own design and tech resources, so each team can work as a mini-start up to independently execute and measure the success of their strategy.
The Role:
Our client is looking for a brilliant Lead Product Writer to help them develop their product communications framework. You will work within the Product team and closely with brand and marketing to define how we nurture ongoing customer engagement with our client.
You’ll work both strategically and tactically with product ‘stacks’ (teams) to increase customer engagement by helping create and refine customer journeys. You’ll help take new features to market and be an integral part of developing communications shared via push, email and through in-app stories to build highly engaged customer relationships.
You’ll help Product lay the foundations for how we communicate with our customers. You’ll work with our brand team in the UK and US to evolve our tone of voice to talk to parents, kids or teens in simple, concise and engaging language that’s easy to understand.

  • You can condense complex ideas into a very small space and still make things crystal clear, guiding the user and helping them complete their desired actions. A keen eye for detail is essential. You’ll be responsible for all the text the user encounters when navigating their way around our product.
  • Your role covers the entire product lifecycle. You’ll nurture, introduce, drive uptake and ongoing engagement with our products. Telling simple, relevant stories to inspire and nudge people into action.
  • You’re able to adapt messages so they’re engaging and easy to understand for children of different ages or reassuring and trustworthy for parents and relatives. Understanding the most appropriate tone for each situation makes a big difference.
  • In addition to writing new copy, you’ll carry out regular analysis and health-checks on existing copy to proactively suggest improvements. Is the current product copy guiding the user or frustrating them? Does it need some minor tweaking, or is a complete overhaul in order?
You’ll be able to demonstrate a number of years experience crafting copy for consumer-facing mobile products. You’ll be comfortable writing short-form copy for CRM communications as well as creating the occasional insight piece on financial matters for parents and kids alike.
  • 5 years+ work experience as a product writer, copywriter or UX writer.
  • Proactive and collaborative, able to work independently without a lot of oversight.
  • An eye for detail, catching every typo and grammatical error.
  • Experience working in Agile or Lean product team.
  • Experience working within a consumer business (Fintech would be useful).
  • Experience writing push notifications, SMS, and emails.
  • Experience and flexibility to work across multiple product domains such as savings, investment and insurance in a fast-paced environment.
  • Experience writing clear and simple copy for in app product journeys as well as content to engage our customers with those new products.
  • An understanding of mobile interaction design and development.
  • Passion for learning about money matters, integrity and energy!
Job TypeClear
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Rosie Whelan
Senior Recruitment Consultant
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