Senior Product Marketing Manager

2021-11-03 17:56:572022-01-31Digital Recruitment Company
Job TypeCareers
AreaWork From Home, United KingdomWork From HomeUnited Kingdom
SectorMarketing and Sales JobsTechnical and Development Jobs
Start Date
AdvertiserToby Day
Job Views207
Senior Product Marketing Manager
Job Type: Permanent
Salary: DOE
Location: Global 100% WFH
Consultant: Toby Day
The Organisation:
We are working with a fast growing SaaS business who has had $150million Series B funding, going from 20 staff to 500 staff in under 1 year. They help companies of all sizes to pay and manage full-time and contract workers around the world. They make it easy to manage international payroll, benefits, taxes, stock options, and compliance in 60+ countries.
The Role:
This is an exciting time to join an amazing company and make a personal difference in the global employment space as a Sr. Product Marketing Manager, joining their Growth team. You’ll work closely with all growth, sales, customer success, and product teams to gather and analyse customer insights that inform their product and marketing strategy, lead go-to-market for their suite of products, and create and execute campaigns to drive business growth (attract, convert, retain).
What you will do:  
  • Define and execute strategies needed to reach different customer segments: listen to users and prospects and work to get qualitative and quantitative insights that inform your work (messaging, positioning etc) to attract, convert and retain customers. You understand and enable the entire lifecycle of their relationship with customers.
  • Advocate for their existing and prospective users, be informed about their competitive landscape, and develop a clear vision for their product strategy;
  • Develop product positioning and messaging informed by user research, market insights, and understanding of their industry;
  • Work closely with a range of cross-functional teams—product managers, sales, design, PR, and engineering as well as Content and Performance Marketing leads—to develop go-to-market strategy and drive launches for their products;
  • Enable user-facing teams—from Sales and Customer Success to working closely with Finance and Operations on pricing and product initiatives.
  • Help execute industry partnerships, working closely with senior leadership.
What we’re looking for:  
You are:
  • A customer-obsessed story-teller. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience—from junior HR ops to CPO—and differentiate.
  • Highly organized and articulate. You are able to manage highly interdependent, complex projects and keep various work streams on track. You know what the best channel for each message is and you are a great writer
  • Strategy, data and result-driven. You are eager to make a huge impact. You thrive in a fast-moving, dynamic environment and are able to operate fluidly between the big picture and the small task, while never losing sight of results.
  • A team player. It's a highly cross-functional role, partnering closely with Sales, Product, Design, Global Ops and International Expansion, and needs to be able to nurture warm relationships across every functional team.
  • An incredible marketing copywriter: you truly excel at writing landing pages and sales collateral. Your writing skills are superior and you love writing.
  • Metric-driven with excellent analytical and project management skills.
  • Fluent in English both writing and speaking.
  • Familiar with working on a remote or distributed team. It's not required to have experience working remotely, but considered a plus.
You have:
  • 5+ years of relevant work experience — product marketing, product management, operational roles, or strategy consulting;
  • At least 2 years of specific product marketing or go-to-market;
  • Experience in B2B SaaS technology marketing working closely with sales teams;
  • Experience with Hubspot customer segmenting and marketing platform is a plus;
  • Passion for remote work and a global outlook strongly preferred.
The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.
To apply for this role please contact us at:
Toby Day
0203 640 2133
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