PPC Specialist

2020-08-19 09:54:572020-11-16Digital Recruitment Company
Job TypeCareers
AreaLondon, United KingdomLondonUnited Kingdom
SectorMarketing and Sales JobsTechnical and Development JobsStrategy
Start DateASAP
AdvertiserRosie Whelan
Job RefRW-PS
Job Views1146
Description
PPC Marketing Specialist
Job Type: Permanent
Salary: £35,000 -£45,000
Location: Flexible Working 2/3 Days / 2/3 Days London
Consultant: Rosie Whelan
 
Job Description

This Company are a provider of training programmes. Their Offices are centrally located in London. You will be as part of a growing highly focused and dedicated marketing team. They are looking for a PPC specialist to become part of a fast growing, exciting business.

The role:

This role will allow you to take the lead on building and managing relationships with regional marketing managers, providing them with the knowledge and support to take their campaigns to the next level. It’s a great opportunity to create innovative and effective media plans, add new channels and develop current strategies. 

KEY RESPONSIBILITIES:

  • Regular optimisation, reporting and presenting of campaign performance across paid search, social and display
  • Analysing campaign results (from both multi and single channel campaigns) and related data (eg. competitor data) to identify opportunities and anticipate any issues that might lead to a lack of performance
  • Using both company proprietary technology as well as managing the effective use of any third-party technology and ad platforms
  • Working alongside other marketing specialists to operate as a team managing a portfolio of multi-regional campaigns
  • Be on a constant quest for knowledge to develop expertise in your field. Take time to regularly research new platforms
 
CANDIDATE REQUIREMENTS:

  • Minimum 2 years' experience and excellent knowledge of PPC marketing.
  • A good understanding of key PPC, Social & SEO challenges
  • A good understanding of CRO and UX, how they can impact conversion and CPA
  • Advanced Excel skills with strong focus on correlating data sets & commercial forecasting
  • Excellent report-writing, analytical and project management skills with acute attention to detail.
  • Experience of online marketing data analysis and forecasting to CPA and Sales targets
  • Highly motivated and able to work independently and as part of a team
  • Able to work to deadlines and prioritise and manage time across multiple clients in a fast-paced working environment
  • Excellent interpersonal, communication and negotiation skills
  • A proven track record of proactively identifying business opportunities, problem solving and creative thinking
  • Degree level education preferred and foreign language skills a bonus

Benefits:

  • Annual bonus (depending on business performance)
  • Private health cover
  • Life assurance scheme
  • Ride2work
  • Annual away day
  • Office closed for Christmas
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