Head of SEO

2020-07-22 08:13:372020-10-19Digital Recruitment Company
Job TypeCareers
AreaLondon, United KingdomLondonUnited Kingdom
SectorMarketing and Sales JobsSEO and Search JobsStrategy
Start DateASAP
AdvertiserRosie Whelan
Job RefRW-HOM
Job Views791
Description
Head of SEO
Job Type: Permanent
Salary: £70,000 - £80,000 plus package and Share
Location: London (4 days working from home)
Consultant: Rosie Whelan
Ref: HMP-TD-71
 
The Organisation:

We are working exclusively with a very successful start-up now looking for a talented and self-sufficient Head of Marketing Acquisition with a track record of lead generation to create & execute acquisition strategies across multiple channels.
 
You will take ownership for one of one of their core strategic channels for future growth, with a focus on direct paid (PPC, social etc), with the largest focus in direct organic traffic (SEO and referrals). You will oversee the planning, designing and execution of performance-led campaigns to drive demand and conversion.
 
The Role: 

  • Developing new channels to acquire new customers
  • Ensuring digital marketing plans are delivered in a way which is consistent with commercial priorities
  • Adopting a rigorous test and learn approach to measure and understand the impact of campaigns and to scale up where necessary
  • Embedding the role of search in the marketing mix and trading plan
  • Driving a culture of ROI and owning attribution modelling, ensuring all the right reporting and tracking tools are in place for the marketing team
  • Forward planning around the constant regulatory changes in search and content marketing
  • Working with a high-performing internal team as well as any key agency partners where applicable.
  • An experienced performance/digital marketer with a depth of technical expertise in paid and organic channels
  • A subject matter expert with a deep understanding of search, including on-site optimisation
  • A hands-on, action-orientated and collaborative leader with the ability to operate at high pace
  • Commercially astute with experience of working in a trading environment
  • Deeply analytical with the ability to analyse performance, and devise and action strategic interventions accordingly
  • A strategic individual with the ability to balance short-term targets versus long-term priorities
  • An adept relationship builder with excellent interpersonal skills including the ability to simplify complex topics to a variety of audiences
  • A highly motivated self-starter with a flexible, positive attitude
 
Key Experience:

  • 7+ years’ digital marketing experience (acquisition, performance) across multiple channels
  • Strong search marketing experience
  • Lead generation experience is key
  • 5+ years' experience in customer acquisition marketing
  • Created, executed & optimised acquisition growth campaigns
  • Managed a B2C proposition
  • Ability to work autonomously and self manage
  • Experience in a high growth start-up
  • Track record of successfully scaling channels to deliver new business at optimum CPA 
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