Data Analyst - Customer Experience

2020-06-22 16:22:382020-09-19Digital Recruitment Company
Job TypeOtherCareers
AreaOther, United KingdomOtherUnited Kingdom
SectorMarketing and Sales JobsTechnical and Development JobsStrategy
Start DateASAP
AdvertiserRosie Whelan
Job RefRW-DA
Job Views291
Digital Analyst – Customer Experience
Job Type: Permanent
Salary: £45,000 - £50,000
Location: North West of London
Consultant: Rosie Whelan
The Organisation:
We are working with the world’s top public restaurant brands, who are dedicated to their customers and focused on making great pizza in approximately 16,100 stores in 85 markets around the world. 
The Role:
Reporting into the Head of Customer Experience, our client are looking for a Digital Analyst to support business insight and customer understanding by leveraging the range of data sources we have available to improve our decisions. 
They want to understand more about their customers and how they use their website and apps.  You will use your analytical abilities to provide actionable, data-driven recommendations to optimise their platforms and products with a customer centric lens.
On the technical side, you will be working with a wide variety of technologies (e.g. Google Analytics, Big Query, Tableau, SQL), data sets, and techniques to get to actionable insights.
Main Responsibilities:
  • Analyse the customer journey across website and apps 
  • Identify opportunities for improvement through data analysis, and champion the usage of data to derive insights and drive action across the business. 
  • Pinpoint user journey challenges at franchisee-level and store level
  • Gather insights on pinch points in the customer journey to inform and aid prioritisation of the A/B and multivariate testing roadmap
  • Recognize and prioritise opportunities which will provide the largest return through actionable insights
  • Devise methodologies that will allow us to evaluate the impact on the different business KPIs so we focus our effort on the right things
  • Automate reporting processes and dashboards, audit data from external sources and aggregate information from multiple data sources
Experience & Knowledge:
  • Strong proven experience in data analysis ideally within a business to consumer industry. Experience in retail particularly valued
  • Very strong Google Analytics skills 
  • Very strong SQL skills
  • Able to handle complex data structures from multiple sources (Google Big Query, MS Azure & MS SQL Server conventional DBs) and different areas (digital, transactional, marketing…)
  • Degree or sufficient work experience in related field, agile experience an advantage
  • Experience with Google, SEM, SEO, Social acquisition digital channels preferred
  • Experience with customer analytics (churn, lifetime value, segmentation…)
  • Experience building dashboards or self-serve tools, with preference for Tableau
  • Experience using statistical methods to create models and analyse large dataset using a language of your choice (e.g. R, Python) 
  • Advanced level experience with Excel
What they are offering:
In return for your expertise, our client will support you in this new challenge with coaching & development every step of the way. They offer a competitive salary and a wealth of benefits. They offer a generous company pension, private medical and dental, discretionary bonus, sharesave and share options, as well as many other additional extras.
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