Digital Marketing Fitness Lead

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2020-02-14 10:31:061970-01-01Digital Recruitment Company
Job TypeCareers
AreaLondon, United KingdomLondonUnited Kingdom
SectorMarketing and Sales JobsProject ManagementTechnical and Development JobsStrategy
Start DateASAP
AdvertiserRosie Whelan
Job RefRW-FL
Job Views678
Digital Marketing Fitness Lead  
Job Type:
Salary: £60,000 - £70,000 DOE
Location: WFH 4 days a week, 1-day UK travel
Consultant: Rosie Whelan

The Organisation:

Digital Recruitment Company is currently working with a large leisure company, who over the last few years have digitalised large parts of their fitness offering, allowing customers to have an experience that ensures retention whilst creating engaging digital content that supports both existing and prospect members. They have also created a diverse gym, group fitness and personal training offering.  

The Role:

Our client realise that the member experience is becoming more and more important for customers when visiting a facility and digital support and content is key in getting and keeping people active. This role will be the driving force for both the customer in-centre fitness experience and digital developments to support their fitness journey. Our client wants to ensure that they are on the cutting-edge, especially with the development of online markets, boutique and budget gyms. They want to innovate to guarantee our product is fresh and visible within a crowded market.
Main Responsibilities:
  • Responsible for developing the customer fitness journey both in our centres and online so that attrition levels are continuously improved across the business
  • Responsible for developing and maximising fitness income across the business
  • Source development opportunities for the business through new products and equipment.
  • Responsible for managing the selection of fitness partners to support the fitness journey
  • Responsible for the development of the fitness teams to support the customer journey both in centre and online
  • Chair the Fitness Development Group on behalf of the Board
Skills Required:

  • Have an excellent understanding of fitness industry trends
  • Have an understanding of the current UK health agenda and global digital developments and the impact this will have on the fitness industry
  • Have the ability to be a leading figure and a respected expert in the industry
  • Commercially aware with an ability to recognise opportunities
  • Ability to implement new initiatives across the group with project management skills
  • Ability to communicate and present effectively and obtain understanding and buy in from the board for new initiatives
The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.

To apply for this role please contact us at:

Rosie Whelan
+44(0) 203 640 233
Job TypeClear
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