Marketing Operations specialist

2019-09-11 11:25:092019-12-09Digital Recruitment Company
Job TypeCareers
AreaLondon, United KingdomLondon
SectorSEO and Search JobsStrategy
Salary£35,000- £40,000
Start DateASAP
AdvertiserDunmola Alalade
Job RefDR-CL -MO
Job Views50
Marketing Operations Specialist
Job Type: Permanent
Salary: £35,000-£40,000
Location: London
Consultant: Dunmola Alalade
Reports to: Head of Marketing
The Organisation:
Our clients are a secure business transaction network that brings businesses and their suppliers closer together with unique technology that revolutionises invoice processing maximises efficiency and improves cash flow. Delivering the foundation for world-class invoicing processing, the network also provides users with real-time spend analysis and offers suppliers access to invoice financing
The Role:
They are looking for a Marketing Operations rock star to join their small, but mighty Marketing team. You will ensure our technology systems work together seamlessly, no lead is left behind, every marketing touch point is attributable, and that we operate in a coordinated way. The Marketing Operations Specialist will drive best-in-class campaign processes, own key marketing technology and enhance the framework for Marketing tracking, analytics and reporting.
What you will do:
Your responsibilities will include, but not be limited to;
  • Primary owner for the marketing systems (Marketo, Vidyard, BrightEdge, GoToWebinar and DiscoverOrg) within the business including resolving data issues and/inconsistencies
  • Working with the Head of Marketing, own all Marketo campaign builds globally against segmentation, personas and goals, ensuring campaigns meet standard processes and quality standards around brand and execution
  • Coordinates with sales and marketing to create and execute operational plans for various types of campaigns
  • Create and maintain metric reports on marketing activities and campaigns to understand their effectiveness and business impact, and develop insights to make recommendations on areas for optimization
  • Manage BrightEdge, working together with the Content Marketing Specialist, to ensure content is aligned to the buyers journey based on keywords, report on performance and optimize
  • Responsible for implementing and maintain best practices for the marketing database, including data hygiene and regulatory compliance. Ensure marketing automation data is being properly collected and connected with other systems such as Salesforce
  • Establish best practices in marketing automation, and maintain an efficient and structured file system for all Marketo
  • Degree qualified and demonstrated success in Marketing operations roles, preferably in B2B
  • Prior experience of using leading marketing automation solutions (Marketo is ideal); building, customizing, and delivering campaigns and programs and reporting on results
  • Basic knowledge of HTML, SEO and SEM
  • Marketo Certified Expert preferred
  • Advanced knowledge of HTML, .NET based CMS applications is a huge plus
  • Highly organized, able to prioritize and multi-task in a fast-paced environment
The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.
To apply for this role please contact us at:
Dunmola Alalade
+44(0) 203 640 2133
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