Social Media Manager


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2019-07-03 08:29:211970-01-01Digital Recruitment Company
Job TypeCareers
LocationLondon
AreaLondon, United KingdomCrawley, United KingdomLondonUnited KingdomLondon
SectorOtherMarketing and Sales Jobs
Salary£35,000-40,000
Start Date
AdvertiserAmelia Sanderson
Job RefMSAS54422
Job Views392
Description
The Organisation:

Digital Careers, part of the Digital Recruitment Company is currently working with One of the UK’s leading provider of value holiday packages at affordable prices. They are looking to strengthen its dynamic team with the appointment of a Social Media Manager, this is an opportunity to join a fast growing and innovative business.
The Role:
 
The Social Media Manager will lead on the development and implementation of Social Media campaigns on both paid and organic social campaigns. You will be responsible for delivering the social media strategy for the business from setting the top level strategy, allocating the design remits through to analysis, including implementing new campaigns, and monitoring the execution of campaigns as well as improving their performance.
The responsibilities of the role:

  • Devising and implementing the social media strategy (Facebook, Instagram and Twitter).
  • Working with in house designers to create engaging, relevant, original, high quality organic content that is visually on-brand and matching the tone of voice
  • Create a regular social media content schedule and delivering quarterly plans to the senior team.
  • Working with in house designers to deliver Facebook / Instagram adverts that have a high ROI, CTR and CPA.
  • Testing different types of advert design / creative / messaging to determine the best possible ads for both brands.
  • Create and test new audiences for both brands that drive calls / bookings at the best possible CPA.
  • Rolling out Facebook DAT (Dynamic Ads for Travel) and optimising on an ongoing basis 
Experience/Skills:

  • Paid and non-paid social (Facebook for Business, Instagram and Twitter)
  • Facebook DAT or a Facebook ecommerce feed
  • Travel industry experience
  • Used to working with analytics packages like Google Analytics and Facebook Business console
  • MS Office
Desirable

  • Photoshop
  • Understanding of Attribution
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