Digital Marketing Manager
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| Job Type | Careers |
| Area | Work From Home, United Kingdom |
| Sector | Marketing and Sales JobsSEO and Search Jobs |
| Start Date | ASAP |
| Advertiser | Rosie Whelan |
| Job Ref | RW - DMM2 |
| Job Views | 636 |
- Description
- Digital Marketing Manager
Job Type Permanent
Salary: up to £50,000 plus bonus and benefits
Location: Wallingford & WFH
Consultant: Rosie Whelan
The Company
The Digital Recruitment Company are working with an industry-leading food and beverage provider, who are serving customers across Oxfordshire, London, Birmingham, Reading as well as providing a national coverage through its partners. Our client is renowned for its high-quality service, which is underpinned by philosophies, methodologies and a mindset that delivers its double-digit growth year on year. The business is eager to capitalise on a significant opportunity in the marketplace and our client have committed to doubling in size over the next 3-5 years!
The Role
To drive their success, a fantastic opportunity has opened for an enthusiastic, capable Digital Marketing Manager, with demonstrable experience in the B2B space. This created role covers the breadth of their Marketing function, with a high focus on generating new customer opportunities. This is a hands-on role that demands a confident, strategic thinker, with a proven ability to drive marketing strategies with successful outcomes.
The successful applicant will work closely with internal and external stakeholders, including Company Directors, Department Managers and Digital Agencies (SEO, PPC, Website, Email Marketing).
Responsibilities
The Digital Marketing Manager assumes a crucial role, responsible for all activity across an ambitious business. The role offers a high degree of autonomy and will require:- Continuous development of strategies that increase traffic to the company website
- Proactive management of digital assets and agencies, including SEO, PPC, Email Marketing and Website
- Management of digital campaigns that increase awareness and generate sales leads
- Identifying and capitalising on content gaps for the website
- Conceptualise and deliver Email Campaigns to generate new customer opportunities
- Improve the website for usability, content and conversion rates
- Achievement of defined KPIs that are aligned with growth objectives – i.e., leads generated
- Tracking and reporting on marketing performance, while optimising channels for ongoing improvement
- Robust management of a Digital Marketing budget – including forecasting and ROI
- Evaluation of the competitive landscape, market conditions and competitor solutions
- Digital leadership, ensuring the business will capitalise on new and breaking developments in Digital Marketing
Skills & Qualifications:- Strong academic record with 2:1 degree or above
- 4+ years B2B Digital Marketing experience
- Demonstrable experience in Google Ads / Bing, Facebook Ads, Google Analytics, Tag Manager, Search Console
- Google Ads / Analytics certifications are an advantage
- Experience managing PPC, SEO, eCRM and Email Marketing agencies
- Experience managing website projects from concept through to execution
- Thorough understanding of the latest Digital Marketing concepts and best practices
- Must be highly IT literate and analytically minded
- Experience in growing and marketing to a target email database
- Excellent analytical and communication skills (written and verbal)
- The ability to challenge and articulate important concepts and ideas
- Genuinely passionate and enthusiastic about Marketing – wanting to share this with others
- Positive about working in a demanding, fast-paced yet friendly environment
