Email Marketing Manager, Salesforce
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| Job Type | Interim |
| Area | London, United KingdomWork From Home, United Kingdom |
| Sector | Marketing and Sales Jobs |
| Start Date | ASAP |
| Advertiser | Rosie Whelan |
| Job Ref | RW - ESC |
| Job Views | 994 |
- Description
- Email Marketing Manager - Salesforce
Job Type 12 Month FTC
Salary: DOE
Location: London (3 days min pw) / WFH (up to 2 days pw)
Consultant: Rosie Whelan
The Company
The Digital Recruitment Company are working with a firm who is a global community of more than 175,000 investment professionals and they are working to build an investment industry where investors’ interests come first, financial markets function at their best, and economies grow. They are driven by the belief that lasting economic growth depends on trust, competence, and transparency in financial markets, and we know that it must be led by professionals adhering to the highest levels of ethics and investment expertise
The Role & Responsibilities
As the Manager, Email Marketing & Salesforce Marketing Cloud you will have the opportunity to:- Lead, devise and manage the marketing automation strategy to deliver on business goals
- Oversee creation and maintenance of audience segments to enable highly personalized email campaigns.
- Coordinate email nurturing activities across the customer lifecycle to drive conversions
- Work with Data Manager to protect, grow and maintain clean data within the marketing database through application of best practices and governance
- Work cross functionally to prioritize marketing communications and ensure Salesforce meets business objectives
- Ensure email campaigns adhere to industry standards and ensure data privacy and compliance
- Track key campaign metrics and report their impact on business performance
- Support lead scoring and routing to enhance efficiency and drive customer insights
- Manage end-to-end email campaigns
- Experiment and run A/B or multivariate tests to optimize campaign performance
- Conduct research and develop reporting using primary data sources and select information needed for the analysis of key themes and trends.
- Bachelor’s degree or an equivalent combination of education and experience
- 5 years + of experience in Salesforce Marketing Cloud
- Experience of creating and executing lead nurture and activation campaigns, setting Salesforce strategy
- Understanding of lead generation, design tools, content management systems (CMS), and Google analytics
- Debugging skills to identify deliverability issues and correct them
- Highly quantitative, analytical, and a technical self-starter with the ability to create and interpret business projections and financial forecasts.
- Global cultural orientation and working experience, with the proven ability to manage distributed and matrix teams.
- Ability to develop and action new ideas quickly through influence and collaboration. Entrepreneurial spirit a plus.
- Very high level of organizational and time management skills
- Flexibility in competently juggling competing priorities and changing expectations
- Excellent communication skills including written, verbal, listening, and presentation
- Fluency in English required, knowledge of additional languages would be useful.
