Marketing Specialist - Performance and Automation
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| Job Type | Careers |
| Area | London, United KingdomWork From Home, United Kingdom |
| Sector | Marketing and Sales JobsSEO and Search JobsStrategy |
| Start Date | ASAP |
| Advertiser | Rosie Whelan |
| Job Ref | RW - MSPA |
| Job Views | 1347 |
- Description
- Marketing Specialist – Performance & Automation
Job Type Permanent
Salary: Generous plus discretionary bonus and package
Location: London (3 days min pw) / WFH (up to 2 days pw)
Consultant: Rosie Whelan
The Company
Digital Recruitment Company is currently working with an independent and focused purely on investment management. Their in-house economic, industry and company research allows them to take an independent view and not be led by the market. Their size and specialist nature also means they have the ability to respond quickly and efficiently to any market movements.
The Role
As the Marketing Manager (Performance & Automation), you will take the lead in developing successful, long-term digital and direct marketing acquisition strategies for the company. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
- Constantly optimising digital marketing strategy to drive engagement at every step of the funnel, across channels and contributing to business growth, including: SEO/SEM, leveraging first party data, marketing automation, social media and display advertising campaigns.
- Working with the marketing team on strategic planning and the integrations of communications channels with our CRM(Folio Metrics) or other platforms required to build out a great end-to-end customer experience along the full customer lifecycle.
- Measuring and reporting on performance of all digital marketing campaigns and assessing these against goals (ROI and KPIs)
- Identifying trends and insights and staying up to date with digital technology developments, testing and learning new approaches and optimising spend and performance based on the insights
- Managing prospecting plan and acting proactively to increase our brand awareness & market segment
- Liaising with the sales, investment and compliance teams to increase client satisfaction through cohesive strategies
- Brainstorming new and creative growth strategies and campaign tactics
CRM Responsibilities include:- Championing and identifying opportunities to add value to the business
- Segmenting data to support insights into marketing campaigns
- Providing quality campaign data
Website/CMS Responsibilities- Oversight of the website, working closely with our outsourced agency
- Updating basic functionality within the CMS (Drupal) – text, documents etc
- Integrating and tracking digital campaigns
- Improving the customer journey based on data/analytics
Key Performance Indicators
- Achieve targets for new business:
- Digital and direct marketing leads, conversion rates and revenue generated
- ROI (cost per lead, cost per deal) and team budget allocation
- Delivery of operations respecting time, budget, and quality constraints
- Use & engagement levels of the CRM system
- Data quality
- Innovative technologies brought into the business
- Quality of content
Complexity requires
- Ability to understand, engage with and manage multi-faceted teams at a high level to ensure delivery of growth objectives.
- Minimum of 2 years experience in PPC-advertising
- Preference experience in asset management
- Creation, execution and management of paid campaigns
- Experience with marketing automation technology
- LinkedIn, Facebook, Twitter, Instagram, Google and Bing advertising experience
- Experience in A/B testing and optimisation of campaigns and landing pages
- Experience in reporting and analysis of campaign performance
- Understanding of landing page UX design to drive conversions
- Prior experience managing digital advertising budget
- Experience in SEO and copywriting
- Proven success working on multi-stakeholder projects to completion
- Self-starter, motivated to learn and comfortable with identifying and executing on new areas of opportunity
- Experience juggling multiple projects and deadlines simultaneously
