Assistant CRM Manager
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| Job Type | Careers |
| Area | Chelmsford, United KingdomWork From Home, United Kingdom |
| Sector | Marketing and Sales Jobs |
| Start Date | ASAP |
| Advertiser | Rosie Whelan |
| Job Ref | RW - ACM |
| Job Views | 1444 |
- Description
- Assistant CRM Manager
Job Type: Permanent
Salary: up to £40,000 base salary
Location: Chelmsford – very flexible
Consultant: Rosie Whelan
The Organisation:
We are currently working with an innovative global university who help over 2,000 businesses to grow quicker each year. They proudly partner with organisations to deliver a spectrum of educational and commercial projects and have campuses and partners all-round the UK and overseas.
About this role:
To help develop and execute the CRM and marketing data strategy, leveraging campaign management tools, market insights, manage marketing automations and campaigns, monitor and report on campaign metrics and success of marketing projects.
Responsibilities:- Create and provide data requests on time for different customer segmentations focused on acquisition and retention targets.
- Support the CRM & Data Manager for the set-up and delivery of their campaigns across a personalised, segmented and time-sensitive campaign lifecycle that builds a dialogue with our audience.
- Support to maintain day to day management of the CRM database and be one of the key point of contact for b2c and b2b queries.
- Monitor campaign performance with analysis and advice on best practice and marketing campaign design to the CRM & Data Manager.
- Work with the CRM & Data Manager to drive Acquisition, Conversion, On-boarding and Retention campaigns through collaboration with Brand, Marketing, Faculties, Admissions and other internal University stakeholders.
- Work with the web and marketing teams to support events and web enquiries.
- Support to scope and deliver dynamic content functionality to improve efficiency of communicating multiple messages.
- Handle pre - and post event data.
- Execute campaigns effectively by supporting the CRM and Data Manager to build processes and ensure they are as automated as possible to align with the customer lifecycle journey.
- Prepare customer data for CRM campaigns and deliver on time to correct segments and against agreed objectives,and run post campaign reports.
- Report on key CRM metrics to the CRM & Data Manager.
- Comply with Data Protection Act 2018 and GDPR requirements in all working practices maintaining confidentiality, integrity, availability, accuracy, currency and security of information as appropriate.
- Such other duties temporarily or on a continuing basis, as may reasonably be required, commensurate with your grade.
Skills required:- Knowledge and usage of CRM platforms, database analysis and campaign management software e.g. MS Dynamics, Click Dimensions, Sitecore XP, Google Analytics
- Experienced user of large databases, delivering high frequency, data campaigns
- Experience in Microsoft Dynamics or similar CRM tool
- Experience in preparing customer data for marketing campaigns
- Understanding of marketing and CRM principles
- Excel User
- Ability to work under pressure and to deadlines
- Excellent verbal and written communication skills
- Excellent time management skills
- Strong data analysis and reporting skills
- Close attention to detail
