Head of Marketing - Digital Performance
This job does not exist anymore.
Try running a new searchor browse our vacancies.
Or fill in the form below to receive job alerts.
| Job Type | CareersInterimOther |
| Area | Other, United KingdomWork From Home, United Kingdom |
| Sector | Marketing and Sales JobsSEO and Search Jobs |
| Start Date | ASAP |
| Advertiser | Rosie Whelan |
| Job Ref | RW - HOM |
| Job Views | 2190 |
- Description
- Head of Marketing – Digital Performance
Job Type: 3 – 6 month contract, potential to go perm
Salary: £550 - £725 per day
Location: Northampton – WFH 2 days a week
The Organisation/Role:
Our client is a fulfilment partner that specialises in growing eCommerce businesses – fast. Their order fulfilment service takes care of everything. They receive stock from their clients manufacturers, ship products to their customers, and handle any returns. Their clients and their customers can track the whole process and every individual step live online. They are a Fast Track 100 company (modestly) boasting; two Queen’s Award accolades for Enterprise and International Trade, Financial Times 1000 status (two years running), and a workforce of over 200 status-quo challengers.
Role:
The Head of Marketing will be a key member of the marketing management team with input into direction and strategy, and you will bring extensive SEO, PPC, social and digital marketing knowledge with you. You will work closely with each area to ensure brand and messaging consistency through all digital marketing channels, building key relationships across the business service departments and legal teams.
Main duties and responsibilities
- Develop and execute a digital marketing strategy across legal departments to build market recognition and deliver client pipeline objectives.
- Drive enquiries through digital activity including SEO, PPC, email and social media.
- Building, implementing, and maintaining a consistent and high impact brand strategy, including content style and brand copy guidelines.
- Manage email marketing campaign lifecycle from development to performance, focusing on departmental segmentation, personalisation, and automation, using the firm’s CRM platform, HubSpot.
- Provide on-going digital innovation by being aware of the latest consumer trends, technologies, and platforms.
Data analysis and reporting- Design and implement frameworks to monitor and measure the impact of digital marketing initiatives, including planning, executing, and measuring experiments and conversion tests.
- Produce KPI dashboards to track performance and trends on all digital channels, including social media.
- Manage and track marketing budget, spend and ROI.
Person Specification
- Innovative, forward-thinking, and able to shape and develop the firm’s digital efforts to ensure the firm are ahead of the curve and leading the way.
- In-depth marketing experience and a passion for digital technologies; seen as a digital authority both internally and externally.
- Experience of building and implementing brand strategy, including setting content style guides, brand copy guidelines, brand vision and value proposition.
- A focus on digital transformation through service delivery, organisation, and continuously improving the effectiveness and impact of the firm’s marketing efforts.
- Must be data driven and analytical and a keen advocate of reporting and analysis.
- Leadership and relationship management skills
- Managing, guiding and training a digital team to ensure best practices and processes.
- Ensures high quality and consistent service delivery across the whole digital marketing team, with a rigorous approach to managing work schedules, reporting, and managing change.
Technical Skills- A minimum of 3 years’ experience in a senior digital management role.
- The ability to develop, implement and manage the overall umbrella digital marketing strategy, and work with the team to develop individual strategies for key digital areas.
- Vastly experienced in running paid campaigns (social and PPC) and website management (SEO and tracking).
- Strong e-mail marketing strategy experience and knowledge of HubSpot.
- A working knowledge of all key elements of the marketing tech stack with recent hands-on experience of building out digital marketing infrastructure, and best practice.
- External agency management experience, including budget spend, tactical activity and ad-hoc agency support.
- Strong knowledge of IT & information governance, including GDPR.
